# Styched

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/styched

- Industry: Consumer Products
- Headquarters: Bangalore, India
- Website: www.styched.in
- Latest round: Series A (Mar 15, 2023)
- Investors on record: 1

## About

Styched, based in Karnataka, India, is a dynamic online youth fashion brand established in 2019 that specializes in trendy apparel for young adults.Founded in 2019 and headquartered in Bangalore, India, Styched is an online fashion retailer targeting India's youth market. The company has secured a total of USD 1.433 mn in funding across three deals, with its most recent Seed round closing on May 9, 2024. This round was backed by investors such as Kube Opportunities, LP, New Keynes Investments, and Suavedreams Consulting Private Limited. Durga Dash is recognized as the founder, while Soumajit Bhowmik serves as the CEO.Styched is positioned as India's largest online youth fashion brand, specializing in a diverse range of apparel designed primarily for a younger demographic. The company offers core product categories such as printed crop tops, co-ord sets, polos, and anime-themed clothing, which emphasize comfort and style tailored to the preferences of contemporary fashion enthusiasts. These products cater to a client base that values both aesthetic appeal and practicality, addressing the desire for comfort without sacrificing design. Styched’s offerings are marketed primarily to consumers in India, with potential outreach to international markets through online platforms, allowing access to a broader audience of fashion-forward individuals aged 18 to 30.In the most recent fiscal year of 2023, Styched reported a revenue of USD 1,441,540.80 and an EBITDA of USD -383,167.90. The company generates revenue through direct-to-consumer transactions primarily conducted via its e-commerce platform, including single-item purchases structured around promotional offers and discounts to encourage customer engagement. Their pricing strategy reflects a commitment to affordability while maintaining product quality, fostering customer loyalty through marketing initiatives that promote new arrivals and exclusive offers.In May 2024, Styched raised USD 1.43 million in Seed funding to support its growth initiatives. The company plans to expand its product lines with new designs tailored to current trends and expects to launch these new collections by the end of 2024. Additionally, Styched is targeting international markets for expansion, focusing on regions such as Southeast Asia and the Middle East, with the goal of establishing a presence in these areas by mid-2025. The recent funding will facilitate product development and marketing efforts to enhance brand visibility in these new geographic regions.

## Funding rounds

- Series A, Mar 15, 2023 — Orbit Ventures

## Investors

- Orbit Ventures (https://capitalatlas.ai/funds/orbit-ventures) — Series A