# Sturfee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sturfee

- Industry: Software
- Headquarters: Milpitas, US
- Website: www.sturfee.com
- Total disclosed funding: $2M
- Latest round: Seed (Dec 1, 2017)
- Investors on record: 1

## About

Sturfee develops advanced Visual Positioning Service (VPS) technology that enhances augmented reality applications in urban settings, enabling seamless user interaction with real-world environments.Founded in 2015 in Milpitas, US, Sturfee specializes in Visual Positioning Service (VPS) technology. The firm received USD 2.00 mn in Seed funding in December 2017 from SIG Asia Investment, raising a total of USD 2.00 mn to date. Anil Cheriyadat and Harini Sridharan founded the company, with Anil Cheriyadat currently serving as CEO.Sturfee specializes in its Visual Positioning Service (VPS), a technology designed to enhance augmented reality (AR) applications across urban environments. This service enables rapid localization and orientation detection, ensuring users can seamlessly interact with AR content in real-world settings. Additionally, Sturfee's VPS offers 3D geometry detection, facilitating occlusion and interaction within the AR experience. The platform supports multi-user interactions, allowing several individuals to engage in the same AR environment simultaneously. Sturfee targets diverse industries, including gaming, tourism, and urban planning, with deployments in over 15 cities across three continents, catering to a global clientele that includes municipalities, enterprises, and AR developers.Sturfee's revenue structure is primarily driven by partnerships and B2B transactions with various enterprises seeking to integrate AR capabilities into their offerings. By providing subscriptions to their VPS platform, clients access tools that enhance their applications and services. The company engages with businesses looking to implement AR technology, often structuring deals that involve tiered pricing based on deployment scale and features utilized. Such partnerships may include custom integration and ongoing support, creating a sustainable revenue model. Specific pricing plans and revenue figures related to individual products or services remain proprietary and are integral to Sturfee’s business strategy.Sturfee plans to leverage its recent USD 2.00 mn Seed funding raised in December 2017 to enhance its VPS technology and expand its market presence. The company is focused on launching new products aimed at improving AR capabilities, with specific release dates to be announced. Furthermore, Sturfee is targeting expansion into new geographic markets, particularly in Asia and Europe, by mid-2025, where it aims to establish partnerships with local enterprises and municipalities to drive adoption of its AR solutions.

## Funding rounds

- Seed, Dec 1, 2017, $2M — SIG Asia Investment

## Investors

- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Seed