# Strut

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/strut

- Industry: Internet
- Headquarters: San Francisco, US
- Total disclosed funding: $1.5M
- Latest round: Seed (Aug 26, 2014)
- Investors on record: 7

## About

Based in California, US and founded in 2013, Strut provides shopping assistance and guide application for users to browse, create, and publish styles online. The company was founded by Mark Daniel. In 2014, Strut raised funding from ACME Capital, Base Ventures, ENIAC Ventures, Foundry Group, Khosla Ventures, SK Ventures, and Slow Ventures.

The company works with users, by offering style assistance and guide application. The mobile application allows users to create new outfits from different items generated by machine learning, share the product with friends, and/or buy the items used.

Strut generates revenue by allowing users to download the mobile application, paid depending on the number of user downloads and commission from items bought the application. Payment depends on the agreement between the supplier of items sold and the company.

Strut plans to launch the style assistance application in October 2014.

## Funding rounds

- Seed, Aug 26, 2014, $1.5M — Khosla Ventures, Foundry Group, Eniac Ventures, SK Ventures, Slow, Base Ventures, ACME Capital
- Seed, Aug 7, 2014 — Slow

## Investors

- Slow (https://capitalatlas.ai/funds/slow) — Seed
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Seed
- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Seed
- SK Ventures — Seed
- Base Ventures (https://capitalatlas.ai/funds/base-ventures) — Seed
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Seed