# Stroly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stroly

- Industry: Software
- Headquarters: Kyoto-shi, Japan
- Website: https://corp.stroly.com
- Total disclosed funding: $4.5M
- Latest round: Series C (Mar 23, 2022)
- Investors on record: 7

## About

Stroly Inc. is a Japanese company specializing in innovative mapping solutions that enhance navigation for indoor and outdoor environments. Their products cater to diverse sectors, improving wayfinding and accessibility in complex locations.Founded in 2005 and headquartered in Kyoto-shi, Japan, Stroly Inc. focuses on developing mapping technologies for various applications. The company raised JPY 120 million in Series C funding on March 23, 2022, from Kyoto Capital Partners and MIRAIDOOR, bringing their total amount raised to JPY 120 million. Machi Takahashi serves as the CEO, leading the company through multiple strategic initiatives.Stroly specializes in providing innovative mapping solutions designed for both indoor and outdoor environments. Their core product offerings include interactive maps and navigation tools that enhance user experience in various settings such as shopping malls, airports, and large campus environments. These tools address challenges related to wayfinding, spatial awareness, and accessibility, enabling end users to easily locate services and facilities. The company’s products are designed for a diverse clientele, including retail chains, corporate offices, educational institutions, and event organizers, with significant deployments in markets across North America, Europe, and parts of Asia. By integrating real-time data and user-friendly interfaces, Stroly’s solutions aim to streamline navigation and improve operational efficiency in complex environments.Stroly generates revenue through a combination of subscription-based services and direct partnerships with clients. Their transaction structure typically involves annual licensing agreements for their mapping software, which can include various pricing tiers based on the scale of deployment and features required by the client. For instance, larger enterprises may enter into multi-year contracts for extensive use of Stroly's flagship interactive mapping solutions, while smaller businesses might opt for monthly subscription plans tailored to their specific needs. The company also collaborates with wholesalers and technology integrators to expand its reach, ensuring that their products are accessible to a broad range of end users across different sectors. This strategic approach to pricing and partnerships enables Stroly to maintain a steady flow of revenue while adapting to the diverse requirements of their client base.Stroly plans to launch new products enhancing their mapping capabilities, though specific release dates have yet to be announced. The company is also targeting expansion into additional markets in North America and Europe by 2025. The recent Series C funding of JPY 120 million will support these initiatives, enabling Stroly to invest in product development and market entry strategies.

## Funding rounds

- Series C, Mar 23, 2022, $1M — MIRAIDOOR, Kyoto Capital Partners
- Series B, Sep 13, 2018, $2.2M — Daiwa Corporate Investment, JTB, Resona Capital, YMFG Capital
- Series A, May 16, 2017, $1.3M — Daiwa Corporate Investment, MIRAIDOOR, Chushin Venture Capital, Kyoto Capital Partners

## Investors

- Daiwa Corporate Investment (https://capitalatlas.ai/funds/daiwa-corporate-investment) — Series A, Series B
- MIRAIDOOR (https://capitalatlas.ai/funds/miraidoor) — Series A, Series C
- Chushin Venture Capital (https://capitalatlas.ai/funds/chushin-venture-capital) — Series A
- Kyoto Capital Partners (https://capitalatlas.ai/funds/kyoto-capital-partners) — Series A, Series C
- JTB — Series B
- Resona Capital (https://capitalatlas.ai/funds/resona-capital) — Series B
- YMFG Capital (https://capitalatlas.ai/funds/ymfg-capital) — Series B