# STRINGR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stringr

- Industry: Internet
- Headquarters: New York, US
- Website: www.home.stringr.com
- Total disclosed funding: $3M
- Latest round: Seed (Oct 3, 2018)
- Investors on record: 11

## About

Stringr, Inc. is a media technology company that connects media professionals with high-quality user-generated video content from independent creators, enhancing storytelling across various industries.Founded in 2013 in New York, US, Stringr provides a platform for sourcing diverse video content. The company’s founders include Artem Stafeev, Brian McNeill, Jooj Jooj, and Lindsay Stewart. In May 2020, Stringr raised USD 5.75 mn in a funding round led by Thomson Reuters Corporation, which included participation from Advection Growth Capital, G5 Capital Partners, and The Associated Press. This round brought the total amount raised to USD 5.75 mn. The company has executed four deals since inception, with its most recent deal occurring on May 28, 2020.Stringr specializes in connecting media professionals with a vast array of video content sourced from independent creators. Its core offerings include a marketplace for high-quality, user-generated video footage tailored for industries such as news, advertising, and entertainment. Clients can access a comprehensive library of video content, ideal for storytelling, marketing campaigns, and news reporting, thus meeting the growing demand for authentic and localized video materials. The platform primarily operates in the United States and is expanding into regions like Europe and Asia, where there is an increasing need for localized visual content.Stringr's revenue model is based on a subscription service with additional revenue from individual video purchases. Clients, including news agencies and content producers, subscribe to access premium video content regularly, which facilitates ongoing access to diverse media assets. The company also generates revenue through direct transactions for specific video clips, catering to both B2B operations and direct-to-consumer sales, with pricing varying based on content exclusivity and quality.Stringr plans to utilize the USD 5.75 mn raised in May 2020 to enhance its platform and expand into new geographic markets, including Europe and Asia. The company is developing new products to further enhance its service offering, aiming for a release date in the near future, although specific dates have not been disclosed. This strategic focus aims to capitalize on the growing global demand for localized video content.

## Funding rounds

- Seed, Oct 3, 2018, $1M — The McClatchy Company, G5 Capital Partners, The Associated Press, Advection Growth Capital
- Angel, Dec 1, 2015, $1.5M — Signia Ventures, Founder.org, Matter
- Angel, Sep 12, 2014, $0.6M — Crosslink Capital, DBL Partners, SV Angel, Signia Ventures, Bodley Group, Matter

## Investors

- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Angel
- DBL Partners (https://capitalatlas.ai/funds/dbl-partners) — Angel
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Angel
- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Angel
- Bodley Group (https://capitalatlas.ai/funds/bodley-group) — Angel
- Matter (https://capitalatlas.ai/funds/matter) — Angel
- Founder.org — Angel
- The McClatchy Company — Seed
- G5 Capital Partners — Seed
- The Associated Press — Seed
- Advection Growth Capital (https://capitalatlas.ai/funds/advection-growth-capital) — Seed