# Strike

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/strike

- Industry: Internet
- Headquarters: Sudbury, UK
- Website: www.housesimple.com
- Total disclosed funding: $53M
- Latest round: Series B (Mar 1, 2021)
- Investors on record: 2

## About

Strike Ltd. is a technology-driven estate agency offering innovative online solutions for selling and letting properties. The company focuses on providing cost-effective services to homeowners throughout Great Britain.Strike Ltd. is an estate agency founded in 2007 and headquartered in Sudbury, UK. The company has undergone strategic pivots to enhance its online presence and streamline services for residential homeowners. In June 2021, Strike Ltd. raised GBP 20.35 mn in a GROWTH funding round from investors including Channel 4 Ventures, Freston Ventures, and Toscafund. The funding is intended to support the company's expansion efforts in the Midlands. In total, Strike Ltd. has completed 4 deals, with a current valuation of GBP 137.29 mn and a total amount raised of GBP 20.35 mn.Strike Ltd. provides a comprehensive online platform that allows homeowners to sell and let their properties efficiently. Their core offerings include a no-upfront-cost selling package, which enables homeowners to list their properties while receiving professional assistance throughout the sales process. Additionally, clients can opt for various add-on services, such as professional photography and hosted viewings, tailored to specific needs. The company's target audience consists of residential homeowners across England, Scotland, Wales, and Northern Ireland, emphasizing localized market expertise.In the most recent financial year, Strike Ltd. reported a revenue of GBP 3,326,191.90 and an EBITDA of GBP -17,384,245.80. The company generates revenue through a transparent commission structure, which allows customers to choose from a range of selling packages, including free and premium options, while providing clear fees for additional services.Looking ahead, Strike Ltd. aims to launch new products designed to enhance its service offerings for homeowners. The company plans to expand its operations into the Midlands by utilizing its recent GROWTH funding. The investment from Channel 4 Ventures also involves a media-for-equity swap, allowing the company to leverage advertising resources to boost its outreach. This strategic expansion is targeted for implementation following the funding round completed on June 25, 2021.

## Funding rounds

- Series B, Mar 1, 2021, $36M — Toscafund Asset Management, Freston Ventures
- Series A, Jun 2, 2016, $17M — Toscafund Asset Management, Freston Ventures

## Investors

- Toscafund Asset Management (https://capitalatlas.ai/funds/toscafund-asset-management) — Series A, Series B
- Freston Ventures (https://capitalatlas.ai/funds/freston-ventures) — Series A, Series B