# Striiv

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/striiv

- Industry: Medical Devices & Equipment
- Headquarters: Redwood City, US
- Website: www.striiv.com
- Total disclosed funding: $6M
- Latest round: Series A (Sep 7, 2011)
- Investors on record: 1

## About

Striiv is a technology company that develops innovative health and wellness products, specializing in wearable fitness devices and mobile applications designed to enhance personal health management.Founded in 2010 and headquartered in Redwood City, US, Striiv focuses on health and wellness technology. In September 2011, the company raised USD 6.00 mn in a Series A funding round led by iD Ventures America. The company has a history of four deals, indicating a commitment to growth in the health technology sector. The founder's previous experience is not detailed, but Striiv's direction has remained consistent since inception.Striiv specializes in innovative health and wellness technology, focusing primarily on wearable fitness devices and mobile applications that facilitate personal health management. Their flagship product is a fitness tracker that monitors physical activity and sleep patterns while providing personalized coaching to help users reach their fitness goals. Striiv's solutions cater to health-conscious consumers and corporate wellness programs, empowering users with real-time feedback and gamified experiences to encourage healthier lifestyles. Their products are available in various international markets, including North America and Europe, reflecting a commitment to promoting health and wellness on a global scale.Striiv generates revenue through direct-to-consumer sales and partnerships with organizations focused on employee wellness. The company employs a subscription-based model for its mobile application services, which include premium features and personalized coaching. This model enhances user engagement and provides a steady revenue stream, allowing Striiv to continually innovate. Additionally, partnerships with retailers and wellness programs broaden their customer base and enhance visibility in the health technology market, with structured pricing plans appealing to a diverse range of consumers seeking effective health management solutions.Striiv plans to utilize the USD 6.00 mn raised in Series A financing to support the development of upcoming products and potential market expansions. They aim to launch new wearable fitness technologies by the end of 2012 and expand into Europe and Asia by 2013, enhancing their global footprint. Recent funding will support these initiatives, enabling Striiv to innovate further and increase its presence in emerging markets.

## Funding rounds

- Series A, Sep 7, 2011, $6M — iD Ventures America

## Investors

- iD Ventures America (https://capitalatlas.ai/funds/id-ventures-america) — Series A