# StreetHub

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/streethub

- Industry: Internet
- Headquarters: London, UK
- Website: www.trouva.com
- Total disclosed funding: $9.9M
- Latest round: Series A (May 12, 2017)
- Investors on record: 8

## About

StreetHub Ltd is an online marketplace that connects independent retailers with consumers seeking unique homeware and lifestyle products, emphasizing quality and originality.StreetHub Ltd operates as an online marketplace specializing in curated homeware and lifestyle items, launched in London, UK in 2013. The company was acquired in May 2022 by Made.com Design Limited and subsequently acquired by Re:Store in January 2023, aiming to enhance social commerce for independent retailers. Dimple Patel is the CEO. The company has raised a total of EUR 19.80 mn, including investments from BGF, C4 Ventures, Downing Ventures, LocalGlobe, and Octopus Investments. The most recent deal closed on January 5, 2023, during an unspecified funding round which contributed to their total funding.Trouva is an online marketplace specializing in curated homeware and lifestyle products, connecting independent retailers with consumers seeking unique, quality items. The platform offers a diverse range of products including furniture, home decor, kitchenware, and fashion accessories, each sourced from local boutiques and artisans to enhance the shopping experience with a focus on originality and craftsmanship. By championing small businesses, Trouva serves a customer base predominantly composed of design-conscious consumers looking for distinctive pieces that cannot be found in conventional retail outlets. The company operates primarily in the United Kingdom and European markets, fostering a community around the ethos of independent shopping.Trouva generates revenue through a commission-based model, taking a percentage of each sale made through its marketplace. Transactions occur directly between independent retailers and consumers, allowing for a seamless purchasing experience. Revenue is derived from retail partnerships and potential subscription services that provide retailers with additional marketing tools, focusing on competitive pricing for high-quality, unique items to enhance customer engagement and support for independent businesses.The company plans to leverage the recent funding from January 2023 to expand its offerings and enhance its platform. Future initiatives include the design and launch of new product lines featuring contemporary homeware and lifestyle goods, aimed for release by the end of 2023. Additionally, Trouva is targeting expansion into new geographic markets across Europe, with specific focus areas yet to be detailed. The strategic goal is to utilize the recent acquisition by Re:Store to accelerate social commerce opportunities for independent retailers.

## Funding rounds

- Series A, May 12, 2017, $8.7M — Index Ventures, Silicon Valley Bank, BGF Investment Management, Playfair Capital, LocalGlobe, Octopus Investments, Downing
- Seed, Aug 29, 2013, $1.2M — Index Ventures, Avonmore Developments, Playfair Capital, Octopus Investments

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed, Series A
- Avonmore Developments (https://capitalatlas.ai/funds/avonmore-developments) — Seed
- Playfair Capital (https://capitalatlas.ai/funds/playfair-capital) — Seed, Series A
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Seed, Series A
- Silicon Valley Bank — Series A
- BGF Investment Management (https://capitalatlas.ai/funds/bgf-investment-management) — Series A
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Series A
- Downing (https://capitalatlas.ai/funds/downing) — Series A