# StreamLayer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/streamlayer

- Industry: Software
- Headquarters: Chicago, US
- Website: www.streamlayer.io
- Total disclosed funding: $4M
- Latest round: Series A (Jul 30, 2020)
- Investors on record: 1

## About

StreamLayer Inc. is an innovative company specializing in AI-powered interactive solutions for live video streaming, enhancing viewer engagement through dynamic advertising and gamification features.Founded in 2018 in Chicago, US, StreamLayer Inc. develops technology that enhances real-time interactive experiences within live video streams. The company has undergone no significant pivots in its business strategy since inception. The founder, Tim Ganschow, has a background in technology and entrepreneurship. The company raised USD 4 mn in Series A funding on July 30, 2020, led by KB Partners, totaling USD 4 mn raised.StreamLayer's primary offerings center around an AI-powered platform that enhances real-time interactive experiences within live video streams. Their core products include the Server-Guided Ad Insertion (SGAI) technology and the Event Trigger Engine, which work in tandem to deliver dynamically generated, context-aware advertisements precisely during key moments of viewer engagement. This technology is designed to maximize advertising revenue by synchronizing ads with live game action, thereby ensuring that the messaging resonates with audiences at critical times. StreamLayer serves a diverse client base, including sports organizations, broadcasters, and advertisers, with solutions deployed across major geographical markets such as North America, Europe, and the Asia-Pacific region. The platform is utilized by viewers of various sports and live events, providing engaging experiences through interactive ads, gamification features, and rich notifications that enhance overall viewer participation and brand recall.StreamLayer's revenue model is primarily driven by partnerships and B2B agreements with broadcasters and content providers, facilitating the integration of their interactive advertising solutions into existing platforms. The company’s transactions typically involve subscription-based pricing for access to its technology, with clients paying for the deployment of the SGAI and Event Trigger Engine based on usage and performance metrics. This structure enables content providers to leverage StreamLayer’s capabilities to increase viewer engagement and generate additional revenue through enhanced advertising strategies. Additionally, the company’s AI-enhanced CMS platform, known as Studio, may also be tied to transaction models that allow clients to manage and optimize their advertising content effectively. The specifics of pricing plans and individual service costs are structured to align with the unique needs of each client, ensuring a tailored approach to maximizing their streaming revenues.StreamLayer plans to leverage the recent Series A funding of USD 4 mn to expand its product offerings and enhance its technology. The company is working on new features for its SGAI and Event Trigger Engine, with a focus on launching these innovations by mid-2023. StreamLayer aims to penetrate additional markets, specifically targeting the European and Asia-Pacific regions over the next two years, to broaden its client base and increase revenue opportunities.

## Funding rounds

- Series A, Jul 30, 2020, $4M — KB Partners
- Seed, Aug 14, 2018 — KB Partners

## Investors

- KB Partners (https://capitalatlas.ai/funds/kb-partners) — Seed, Series A