# STRATIM Systems Incorporated

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stratim-systems

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.stratim.com
- Total disclosed funding: $37M
- Latest round: Series B (Sep 2, 2015)
- Investors on record: 4

## About

STRATIM Systems Incorporated is a technology-focused company that specializes in providing innovative solutions for the automotive industry, particularly in the area of used vehicle trade and asset management.Founded in 2014 and headquartered in San Francisco, US, STRATIM Systems Incorporated operates as a digital marketplace for the wholesale trade of used vehicles. The company was founded by Phillip Loader, who has also led other ventures in the technology sector. STRATIM has successfully raised a total of USD 30.00 mn through funding rounds, with the most recent being a Series B round led by Bessemer Venture Partners on February 7, 2018.STRATIM Systems Incorporated offers a comprehensive suite of services in the wholesale trade of used vehicles. Their offerings include financing options for used vehicle inventory and a robust platform for off-lease remarketing that supports over 40 brand programs. The company is recognized for its simulcast auction solution, facilitating over 300 auctions. STRATIM also provides software and data solutions for asset recovery in the automotive finance industry, catering to independent automotive dealers, finance companies, and commercial vehicle operators across North America, Europe, and the UK.STRATIM Systems Incorporated generates revenue through service fees associated with its digital marketplace and remarketing services. The company earns fees for each auction transaction processed and ongoing subscription fees for access to its software and data solutions. Additionally, STRATIM benefits from partnerships in targeted advertising, leveraging user data to enhance service delivery.STRATIM Systems Incorporated plans to expand its offerings by developing new products focused on enhancing vehicle inspection services and automated vehicle shipping solutions, with anticipated releases in the next 12 months. The company is also targeting expansion into new markets across Europe and Canada by the end of 2025, aiming to leverage recent funding to support these initiatives. The investment from the Series B round will be utilized for technological advancements and market outreach efforts.

## Funding rounds

- Series B, Sep 2, 2015 — BMW i Ventures
- Series B, Apr 22, 2015, $30M — Norwest Venture Partners, Trinity Ventures, Bessemer Venture Partners
- Series A, Aug 26, 2014, $6.6M — Norwest Venture Partners, Trinity Ventures

## Investors

- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A, Series B
- Trinity Ventures (https://capitalatlas.ai/funds/trinity-ventures) — Series A, Series B
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series B
- BMW i Ventures (https://capitalatlas.ai/funds/bmw-i-ventures) — Series B