# STRACT Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stract-co

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: https://stract.co.jp
- Total disclosed funding: $6.7M
- Latest round: Series A (Feb 5, 2025)
- Investors on record: 6

## About

Founded in 2017 and headquartered in Tokyo, Japan, STRACT, Inc. provider of an advanced technologies and everyday users by designing interfaces that simplify interaction and promote widespread adoption. In February 2025, STRACT, Inc. raised series A funding from investors Mitsubishi UFJ Capital SMBC Venture Capital and New Commerce Ventures.

The company’s flagship product is PLUG, a browser extension for Safari on iPhone. PLUG assists users during online shopping by automatically identifying available coupons, cashback offers, and the lowest prices across e-commerce platforms. It is designed to operate in the background, providing real-time support without requiring manual input. In addition to PLUG, STRACT is involved in ongoing research and development related to interface design and digital accessibility. The company explores how interfaces can be adapted to different contexts, including mobile environments, and how they can support users in making informed decisions online.

The February 2025 investment aims to enhance PLUG’s development, expand market presence, improve user experience, and drive accelerated business growth.

## Funding rounds

- Series A, Feb 5, 2025 — Mitsubishi UFJ Capital, SMBC Venture Capital, New Commerce Ventures
- Series A, Nov 20, 2024, $6.7M — Headline [DUP], Coral Capital, Delight Ventures

## Investors

- Headline [DUP] — Series A
- Coral Capital — Series A
- Delight Ventures (https://capitalatlas.ai/funds/delight-ventures) — Series A
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A
- New Commerce Ventures (https://capitalatlas.ai/funds/new-commerce-ventures) — Series A