# Straand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/straand-pty

- Industry: Consumer Products
- Headquarters: Melbourne, Australia
- Website: www.straand.com.au
- Total disclosed funding: $4M
- Latest round: Seed (Dec 11, 2023)
- Investors on record: 2

## About

Based in Victoria, Australia, and founded in 2021, Straand Pty Ltd. operates as an online marketplace that offers hair care products. The company was founded by its CEO, Jeremy Hunt, Sarah Hamilton, and Meagan Pate. In January 2023, Straand Pty Ltd raised USD 2 million in pre-seed funding from Unilever Ventures.

Straand sells haircare products through its online store that address scalp issues like dandruff. The company’s product line includes a 3 step scalp soothe, hair gem machines, crown cleanse shampoos, crown fix scalp serum, microfibre hair towels, scalp brushes, hair clips, detangler combs, hair clips, and many more.

The company plans to use the funds raised in January 2023 to support its geographic growth.

## Funding rounds

- Seed, Dec 11, 2023, $4M — Unilever Ventures, Harvey Norman Holdings Limited

## Investors

- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Seed
- Harvey Norman Holdings Limited — Seed