# StoryStream

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/storystream

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.story-stream.com
- Total disclosed funding: $2.6M
- Latest round: Series A (Apr 26, 2016)
- Investors on record: 1

## About

StoryStream is a technology company that harnesses AI to transform social commerce, enabling brands to create engaging, user-generated content and enhance shopping experiences across digital platforms.Founded in 2011 by Alex Vaidya and Neil Witten, StoryStream operates out of London, UK. The company specializes in AI-driven solutions that enhance social commerce and recently attracted GBP 1.2 million in venture funding led by MMC Ventures on April 12, 2017, valuing it at GBP 7.92 million post-money. It has engaged in two significant funding deals to date.StoryStream offers an AI-powered platform designed to enhance social commerce experiences for brands and retailers. At its core, the platform facilitates the creation and management of user-generated content (UGC), video commerce, and social media-integrated shopping experiences. Utilizing patented AI technology, StoryStream sources authentic content that resonates with younger, socially influenced shoppers, ultimately aiming to boost product discovery and build trust through social proof. The platform enables clients to curate customer and creator content, providing insights that help optimize sales across various touchpoints, including websites and social channels. StoryStream's customer base includes leading brands across several industries, such as automotive, beauty, fashion, and online retail, primarily serving markets in North America, Europe, and parts of Asia.StoryStream generates revenue primarily through subscription-based models, allowing brands to access its comprehensive suite of tools for managing social commerce. Clients typically enter agreements that provide access to core functionalities, including content curation, experience management, and analytics capabilities. The transaction structure is designed to support both B2B partnerships and direct-to-consumer sales, enabling brands to implement social shopping strategies effectively. The company offers various pricing plans that cater to the diverse needs of its clients, with different tiers linked to the scale of services utilized, such as content rights management and analytics depth. Notable offerings include the flagship Aura AI technology, which enhances content operations and insights generation for its users.With the recent funding of GBP 1.2 million raised in April 2017, StoryStream plans to further develop its platform by launching new features aimed at improving user engagement and content management. The company is also targeting expansion into new markets, including North America and parts of Asia, to capture a larger share of the social commerce sector. This strategic growth will utilize the funding to enhance product development and market outreach efforts.

## Funding rounds

- Series A, Apr 26, 2016, $2.6M — MMC Ventures

## Investors

- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Series A