# StoryFit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/storyfit

- Industry: Software
- Headquarters: Austin, US
- Website: www.storyfit.com
- Total disclosed funding: $5.6M
- Latest round: Series A (Oct 20, 2022)
- Investors on record: 9

## About

StoryFit, Inc. is a technology company focused on enhancing storytelling through data-driven insights, utilizing advanced AI solutions for content creators in various industries.Founded in 2015 in Austin, US, StoryFit, Inc. specializes in AI-driven analytics for storytelling. Monica Landers serves as CEO and founder, with previous entrepreneurial experience. The company has raised USD 3.86 mn in Series A funding as of October 20, 2022, led by Refinery Ventures, with participation from notable investors including Alumni Ventures Group and Techstars. The total amount raised to date is USD 3.86 mn, with a current valuation of USD 17.635 mn.StoryFit's core offerings center around its AI technology platform, designed to enhance storytelling through data-driven insights. This platform leverages hundreds of proprietary models to analyze over 100,000 story components, correlating them with millions of audience data points. The primary use case involves empowering content creators—such as screenwriters, producers, and marketers—to understand audience preferences and improve content performance. The technology aids in identifying white spaces for creative development and optimizing story elements to maximize audience engagement. StoryFit serves a diverse clientele, including entertainment studios, marketing executives, and creative professionals across North America, Europe, and Asia, providing them with actionable insights to enhance their storytelling strategies.StoryFit generates revenue through a subscription-based model, offering its AI-driven analytics and insights as a service to businesses in the entertainment and marketing sectors. Clients typically engage with the company through annual or multi-year contracts, which provide access to the platform’s tools and analytics. This business model facilitates ongoing support and updates to ensure that clients remain at the forefront of storytelling trends. The structure may include various service tiers that cater to different client needs, such as basic access for smaller projects or comprehensive packages for larger productions. One of the flagship services includes detailed script analysis, aimed at enhancing profitability and increasing the likelihood of success in productions. Pricing details for specific services are tailored to the individual agreements established with clients, reflecting the unique needs and scale of each project.In October 2022, StoryFit, Inc. raised USD 3.86 mn in Series A funding, which will be utilized to expand its solutions and hire new staff with expertise in machine learning, marketing, and sales. The company aims to develop new products and enhance existing offerings, with plans to target new markets and geographic regions in North America, Europe, and Asia by 2023.

## Funding rounds

- Series A, Oct 20, 2022, $3.9M — Techstars, Alumni Ventures Group, Refinery Ventures, Elkstone Ventures, Collective Capital Ventures
- Series A, Mar 13, 2019, $1.8M — ff Venture Capital, Bertelsmann Digital Media Investments, Capital Factory, Techstars, Ascend Capital

## Investors

- ff Venture Capital (https://capitalatlas.ai/funds/ff-venture-capital) — Series A
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A
- Capital Factory (https://capitalatlas.ai/funds/capital-factory) — Series A
- Techstars (https://capitalatlas.ai/funds/techstars) — Series A
- Ascend Capital — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Refinery Ventures (https://capitalatlas.ai/funds/refinery-ventures) — Series A
- Elkstone Ventures (https://capitalatlas.ai/funds/elkstone-ventures) — Series A
- Collective Capital Ventures (https://capitalatlas.ai/funds/collective-capital-ventures) — Series A