# Storage Appliance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/storage-appliance

- Industry: Software
- Headquarters: Richmond Hill, Canada
- Website: www.clickfree.com
- Total disclosed funding: $33M
- Latest round: Series D (Jan 7, 2011)
- Investors on record: 3

## About

Storage Appliance Corp. specializes in advanced data backup solutions, offering products that efficiently safeguard personal and professional data across various devices.Founded in 2005, Storage Appliance Corp. is located in Richmond Hill, Canada. The company focuses on data backup solutions, primarily offering the ClickFree Pro Edition device. Bryan McLeod serves as both the CEO and founder. In 2011, Storage Appliance Corp. raised USD 8 mn in Series D funding from Intel Capital, with additional participation from Jefferson Partners and Tandem Expansion. The company has completed a total of 4 deals, with the most recent deal dated January 7, 2011. The total amount raised by the company stands at USD 8 mn.ClickFree specializes in providing innovative data backup solutions tailored for both personal and professional use. Their flagship product, the Clickfree Pro Edition, is a compact USB device designed to automatically back up photos, videos, and important files from various devices, including iOS and Android smartphones, as well as PC and Mac computers. By simply inserting the device and launching the accompanying app, users can initiate a comprehensive backup process that securely stores their data, freeing up valuable storage space on their devices. The ClickFree Pro also features advanced functionalities such as automatic photo scanning and colorization, catering to users who wish to digitize and preserve their memories. The product is marketed towards a broad client base, including individual consumers and small businesses, primarily in the United States, Canada, the United Kingdom, and other regions where digital storage needs are rising.The revenue generation model for ClickFree is primarily based on direct-to-consumer sales through various retail channels, including online platforms and television shopping networks like QVC. The company offers its core product, the Clickfree Pro Edition, at a retail price of USD 149.99, serving as a compelling choice for consumers seeking an efficient method to manage their data. Additionally, ClickFree provides free shipping and technical support, enhancing customer satisfaction and encouraging repeat purchases. This transactional framework supports both individual consumers and small businesses, allowing ClickFree to maintain a steady flow of revenue while establishing a loyal customer base that values data security and ease of use.The company plans to utilize the recent funding of USD 8 mn from their Series D round to enhance their product line and expand their market presence. Upcoming products are in development, aiming to introduce additional data management solutions to cater to growing consumer needs. Storage Appliance Corp. is also targeting expansion into new geographic regions, specifically looking to enter markets in Asia and Europe by 2013, thereby leveraging the increasing demand for reliable data backup solutions.

## Funding rounds

- Series D, Jan 7, 2011, $8M — Intel Capital, Jefferson Partners, Tandem Expansion
- Series C, Aug 17, 2010, $15M — Tandem Expansion
- Series B, Apr 27, 2009, $10M — Jefferson Partners

## Investors

- Jefferson Partners (https://capitalatlas.ai/funds/jefferson-partners) — Series B, Series D
- Tandem Expansion (https://capitalatlas.ai/funds/tandem-expansion) — Series C, Series D
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series D