# Stone-I Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stone-i-co

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.da-gym.co.kr
- Total disclosed funding: $2.7M
- Latest round: Series A (Nov 5, 2021)
- Investors on record: 4

## About

Stone-I Co., Ltd. is a fitness technology company that operates an innovative platform enhancing users' workout experiences through personalized training and diverse fitness classes, catering to health-conscious individuals in urban areas.Stone-I Co., Ltd. specializes in developing a fitness platform that offers tailored workout solutions. The company is headquartered in Seoul, South Korea. In November 2021, Stone-I raised KRW 3.2 billion in Series A funding from investors including Golden Oak Investment and Hitejinro. The founder's details are not publicly available, and there are no mentions of subsidiaries or pivots in business strategy.??(?Gym) offers an innovative fitness platform designed to enhance users' workout experiences by providing personalized training plans and access to a diverse range of fitness classes. The core offerings include customizable workout programs that cater to various fitness levels and preferences, enabling users to achieve their health goals effectively. The platform also features virtual coaching sessions and a community aspect, where customers can engage with trainers and fellow fitness enthusiasts. These services were launched to address the growing demand for accessible and flexible fitness solutions, particularly in urban areas where gym access may be limited. The company primarily serves health-conscious individuals in markets such as South Korea, Japan, and other parts of Asia, focusing on both direct consumers and corporate wellness programs.The revenue structure of ??(?Gym) is predominantly based on a subscription model, allowing users to access its suite of services for a recurring fee. Clients can choose from various pricing plans that align with their fitness needs, potentially including options for individual sessions, group classes, or full access to the platform's features. The company has established partnerships with fitness retailers and health-focused businesses to broaden its reach and enhance service offerings. Additionally, ??(?Gym) targets both B2B and direct-to-consumer transactions, creating avenues for corporate wellness solutions that cater to businesses looking to promote health among employees. This strategic approach to revenue generation positions the company for sustained growth within the competitive fitness industry.In November 2021, Stone-I Co., Ltd. raised KRW 3.2 billion in Series A funding to enhance its offerings and expand its facilities. The investment will allow the company to increase the types and scale of affiliated facilities and recruit talent. Plans are in place to launch new product features that cater to diverse fitness needs and to expand into additional markets in Asia by 2023.

## Funding rounds

- Series A, Nov 5, 2021, $2.7M — Strong Ventures, Hitejinro, Golden Oak Investment, NBH Capital

## Investors

- Strong Ventures (https://capitalatlas.ai/funds/strong-ventures) — Series A
- Hitejinro — Series A
- Golden Oak Investment (https://capitalatlas.ai/funds/golden-oak-investment) — Series A
- NBH Capital (https://capitalatlas.ai/funds/nbh-capital) — Series A