# StockX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stockx

- Industry: Internet
- Headquarters: Detroit, US
- Website: www.stockx.com
- Total disclosed funding: $495M
- Latest round: Series E (Apr 8, 2021)
- Investors on record: 13

## About

Founded in 2016 in Detroit, US, StockX Inc. operates as an online marketplace for resale of consumer products. The company was co-founded by Dan Gilbert, Josh Luber, Greg Schwartz (CEO), and Chris Kaufman. In April 2021, StockX Inc. raised USD 60 million in series E funding led by Altimeter Capital, with participation from Dragoneer.

StockX operates as an online marketplace specializing in the resale of high-demand consumer products, primarily focusing on sneakers, streetwear, trading cards, handbags, and watches. The platform facilitates transactions between buyers and sellers through a transparent bidding system, allowing customers to acquire sought-after items at market-driven prices. StockX authenticates products before they are shipped to ensure quality and legitimacy, addressing the prevalent issue of counterfeit goods in the resale market. The company serves a diverse client base, including sneaker enthusiasts, fashion aficionados, and collectors, with a significant presence in the United States, Europe, and parts of Asia, catering to customers looking for exclusive and limited-edition items. Since its inception, StockX has continually expanded its offerings, reflecting current trends and consumer interests, thereby positioning itself as a trusted resource for both buyers and sellers in the premium goods market.

StockX generates revenue primarily through transaction fees charged on each sale made through its platform. When a sale occurs, the company collects a percentage from the seller, ensuring a streamlined process for both parties involved. The pricing structure varies by product category, with flagship items such as the Nike Air Force 1 or exclusive streetwear collaborations often commanding higher price points. This direct-to-consumer model facilitates transactions, allowing buyers to access trending items while providing sellers with a reliable marketplace for their goods.

The company plans to use the funding from April 2021 to support its growth and scale its business.

## Funding rounds

- Series E, Apr 8, 2021, $60M — Altimeter Capital, Dragoneer Investment Group
- Series E, Dec 14, 2020, $275M — Tiger Global Management, Whale Rock Capital Partners, Altimeter Capital, Sands Capital Alternatives
- Series C, May 8, 2019, $110M — Battery Ventures, General Atlantic, Granite Asia, GV, DST Global
- Series B, Apr 30, 2018, $44M — Battery Ventures, GV, Detroit Venture Partners, Courtside Ventures
- Series A, Feb 15, 2017, $6M — SV Angel, Detroit Venture Partners, Courtside Ventures

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Series A, Series B
- Courtside Ventures (https://capitalatlas.ai/funds/courtside-ventures) — Series A, Series B
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series B, Series C
- GV (https://capitalatlas.ai/funds/gv) — Series B, Series C
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series C
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series C
- DST Global (https://capitalatlas.ai/funds/dst-global) — Series C
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series E
- Whale Rock Capital Partners — Series E
- Altimeter Capital (https://capitalatlas.ai/funds/altimeter-capital) — Series E
- Sands Capital Alternatives (https://capitalatlas.ai/funds/sands-capital-alternatives) — Series E
- Dragoneer Investment Group (https://capitalatlas.ai/funds/dragoneer-investment-group) — Series E