# Stitch Fix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stitch-fix

- Industry: Retail
- Headquarters: San Francisco, US
- Website: www.stitchfix.com/
- Total disclosed funding: $39M
- Latest round: Series C (Apr 10, 2014)
- Investors on record: 4

## About

Stitch Fix, Inc. is a US-based online personal styling service that curates clothing and accessories tailored to individual preferences, offering a convenient shopping experience for clients of all ages.Founded in 2011 and headquartered in San Francisco, US, Stitch Fix, Inc. provides a personalized shopping experience through its styling service. The company has undergone strategic pivots since its inception, evolving its offerings while expanding operations. Co-founders include Asif H, Erin Flynn, Kathleen Glynn, Katrina Lake, Owen Davies, and Yoav Cohen. The company went public in an IPO on November 16, 2017, raising USD 120 mn by selling 8 million shares at USD 15 per share and has completed a total of 6 deals since its founding.Stitch Fix offers a personalized online styling service for women, men, and children, customizing clothing selections based on individual style preferences, sizes, and budgets. Clients complete a detailed style quiz, enabling personal stylists to curate a selection of clothing, delivered in a "Fix" box directly to their homes. The model operates on a pay-as-you-keep basis, with a styling fee of USD 20 credited towards items kept. The company caters to diverse clientele with options ranging from casual wear to business attire, including plus sizes and maternity wear.In the most recent year 2024, Stitch Fix reported revenue of USD 1,337.47 mn, while experiencing an EBITDA loss of USD 133.43 mn. The revenue model is primarily driven by a styling fee of USD 20 per Fix order, with individual clothing prices starting at approximately USD 28 for adults and around USD 12 for children's items, alongside special discounts encouraging higher transaction volumes. The Freestyle shopping option further enhances customer engagement by allowing additional purchases based on previous selections.Stitch Fix plans to leverage the proceeds from its IPO to support the development of new product lines and improve market penetration. The company aims to expand its geographic reach beyond the US, targeting Canada and the UK for additional market opportunities. The rationale behind recent funding will aid in enhancing technology capabilities for better customer interaction and to design innovative product offerings. The company continues to focus on optimizing its service and expanding its footprint in the styling and e-commerce sectors.

## Funding rounds

- Series C, Apr 10, 2014, $25M — Benchmark, Lightspeed Venture Partners, Western Technology Investment, Baseline Ventures
- Series B, Aug 14, 2013, $12M — Benchmark
- Series A, Feb 14, 2013, $2.1M — Lightspeed Venture Partners, Western Technology Investment, Baseline Ventures

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A, Series C
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series A, Series C
- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Series A, Series C
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series B, Series C