# Stirling Danmark

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stirling-danmark-aps

- Industry: Power & Utilities
- Headquarters: Denmark
- Website: www.stirling.dk
- Total disclosed funding: $2M
- Latest round: Series B (Mar 13, 2006)
- Investors on record: 2

## About

Stirling Danmark ApS is a financial services company specializing in providing online loan products that facilitate quick access to cash for individuals facing urgent monetary needs.Founded in 2004, Stirling Danmark ApS operates in Denmark and focuses on offering consumer loans through a digital platform. The company has undergone strategic shifts to enhance its service offerings since its inception. It received funding through a SERIES B round in March 2006, raising USD 2.000 mn from investors including EGJ Udvikling and SEED Capital, which has been pivotal in its development. The founder's details are not disclosed.Stirling offers a range of online loan products designed to provide quick and convenient financial solutions for individuals facing urgent monetary needs. Their core offerings include consumer loans, quick loans, and payday loans, catering to customers requiring immediate cash for various situations such as unexpected expenses or personal indulgences. Loans can be accessed easily through their digital platform, streamlining the process compared to traditional banking. Stirling targets consumers across various demographics, including young adults and those with limited access to conventional bank financing, and serves a broad array of geographical markets with increasing demand for quick financing solutions.Stirling generates revenue primarily through the issuance of its loan products, structured around direct-to-consumer transactions. Customers apply for loans via an online platform, where they submit personal information for a credit assessment. Loan agreements stipulate repayment terms involving principal amounts with associated fees and interest. Stirling's pricing structure is competitive, allowing for flexible repayment options that accommodate clients' financial capabilities. In 2011, the company's EBITDA was reported at USD -6,875,105.30.Stirling Danmark ApS plans to utilize the funds raised during the SERIES B round in March 2006 to expand its product offerings and geographic reach. The company is designing new loan products to be launched in the near future, aiming to cater to specific market needs. Furthermore, it is targeting expansion into additional regions across Europe by 2024, enhancing its footprint in markets with growing demand for online lending solutions.

## Funding rounds

- Series B, Mar 13, 2006, $2M — SEED Capital, EGJ Udvikling

## Investors

- SEED Capital (https://capitalatlas.ai/funds/seed-capital) — Series B
- EGJ Udvikling — Series B