# Sticitt (Pty)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sticitt-pty

- Industry: Financial Services
- Headquarters: Paardevlei, South Africa
- Website: www.sticitt.co.za
- Total disclosed funding: $0.2M
- Latest round: Series A (Jul 3, 2025)
- Investors on record: 7

## About

Sticitt (Pty) Ltd, based in South Africa, operates a child-friendly financial platform aimed at fostering financial literacy and healthy money habits in children through innovative financial tools and resources.Founded in 2017 in Paardevlei, South Africa, Sticitt (Pty) Ltd specializes in providing financial education solutions for children. The company has raised a total of ZAR 3.000 mn through three deals, with the most recent being a SEED round on March 31, 2022, led by Crucis Venture Capital. In July 2025, Sticitt (Pty) Ltd raised an undisclosed amount of series A funding from new investor Knife Capital. Theo Kitshoff serves as the CEO of the company.Sticitt (Pty) Ltd offers a child-friendly financial platform designed to foster healthy money habits and financial literacy among children. The core product is a tailored Mastercard that allows children to manage their finances in a manner similar to adults, equipping them with essential life skills. A user-friendly dashboard enables parents to oversee their child’s spending and financial activities, particularly in school environments. Additionally, Sticitt provides pre-loaded tap-to-pay cards and wristbands for children, facilitating convenient purchases at school tuckshops, thereby integrating financial technology into families' daily lives.Revenue for Sticitt is generated through various transactional structures, including subscriptions for premium features and partnerships with educational institutions. The business model is primarily B2C, where parents subscribe for advanced features and account management tools for their children. This includes premium memberships that unlock tailored teaching tools along with fees related to card transactions, supporting purchases at school tuckshops and potential transaction fees with partner merchants.In March 2022, Sticitt (Pty) Ltd raised ZAR 3.000 mn in seed funding to extend its market reach to more schools, parents, and learners while enhancing its product offerings with a focus on education-related payments and youth banking. The company plans to expand a digital school payments platform and support the national rollout of affordable eye care services.

## Funding rounds

- Series A, Jul 3, 2025 — Knife Capital
- Seed, Mar 31, 2022 — NuState Capital Partners, Hlayisani Capital, GrindstoneXL, Realm Digital, GalloProvincialis
- Seed, Jun 3, 2020, $0.2M — Crucis Venture Capital

## Investors

- Crucis Venture Capital (https://capitalatlas.ai/funds/crucis-venture-capital) — Seed
- NuState Capital Partners — Seed
- Hlayisani Capital (https://capitalatlas.ai/funds/hlayisani-capital) — Seed
- GrindstoneXL — Seed
- Realm Digital — Seed
- GalloProvincialis — Seed
- Knife Capital (https://capitalatlas.ai/funds/knife-capital) — Series A