# Steppen

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/steppen-pty

- Industry: Internet
- Headquarters: Melbourne, Australia
- Website: www.steppen.fit
- Total disclosed funding: $1M
- Latest round: Seed (May 10, 2022)
- Investors on record: 5

## About

Based in Victoria, Australia, and co-founded by Cara Davie (CEO), Jake Carp, and Dave Slutzkin (CTO) in 2021, Steppen Pty Ltd. operates as a provider of the Gen Z fitness app. In October 2022, the firm raised USD 1.65 million in venture funding from Galileo Ventures, including Flying Fox Ventures, StartMate, and LaunchVic, as well as individual investors. As of 2023, the company's market is the US, followed by the UK, and the app has over 400,000 members.

The company offers a fitness mobile application, Steppen, that offers personalized fitness experiences to help users achieve their fitness goals. The firm’s app offers over 6300 workouts, such as booty burn, chest pump, push session, anabolic arm day, intense back day, no equipment abs, and more. Steppen has been designed and developed using behavioural research and offers motivational tactics, addictive progress tracking, and rewards to help its users hit their health and fitness goals. The company’s app features include daily motivational boosts, a workout calendar to build and maintain workout streaks, and the ability to track progress with sweaty selfies, mood, workouts, activities, and calories burned. Steppen’s mobile application is available in both the Apple Store and Google Play.

The organization plans to use the October 2022 funding to expand its market reach and growth in the US as well as conduct research into habit formation.

## Funding rounds

- Seed, May 10, 2022, $1M — StartMate, Jagen, LaunchVic, Galileo Ventures, Flying Fox Ventures

## Investors

- StartMate (https://capitalatlas.ai/funds/startmate) — Seed
- Jagen — Seed
- LaunchVic (https://capitalatlas.ai/funds/launchvic) — Seed
- Galileo Ventures — Seed
- Flying Fox Ventures (https://capitalatlas.ai/funds/flying-fox-ventures) — Seed