# STEP Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/step-labs

- Industry: Software
- Headquarters: San Jose, US
- Website: www.steplabs.com
- Total disclosed funding: $6.5M
- Latest round: Series B (Jan 8, 2008)
- Investors on record: 3

## About

STEP Labs specializes in premium domain solutions, facilitating businesses in establishing a strong online identity. The company offers unique domain names for sale and lease, targeting various industries globally.Founded in 2005 in San Jose, US, STEP Labs provides premium domain names to businesses. In December 2008, the company raised USD 0.9 million from Gabriel Venture Partners, marking its latest financing activity. The firm has completed a total of 2 deals since inception, focusing on online branding solutions.StepLabs.com provides a premium domain name for businesses looking to establish a strong online presence. The core offering of StepLabs.com is the sale and lease of the domain itself, which is marketed as a unique opportunity for companies aiming to enhance their brand visibility and credibility on the Internet. This domain can serve a variety of industries, including technology, consulting, and e-commerce, making it a versatile choice for different business models. The domain is offered globally, targeting markets in North America, Europe, and Asia, where businesses are increasingly recognizing the importance of a robust digital footprint. The website emphasizes the ease of ownership transfer and secure transaction processes, appealing to a diverse customer base that includes startups, established companies, and entrepreneurs seeking to make a significant impact online.The revenue model for StepLabs.com primarily revolves around the sale and leasing of the domain. Clients can choose between a one-time purchase price of USD 14,995 or a leasing option priced at USD 1,250 per month for up to 12 months. This structured pricing allows clients to access the domain without an immediate full payment, thus catering to a wider range of potential buyers. The transactions are facilitated through a secure escrow service provided by Efty Pay, ensuring a trustworthy process for both buyers and sellers. This revenue structure is designed to attract various business types, from small startups looking for affordability to larger firms seeking to invest in premium digital assets as part of their branding strategy. The domain's potential for immediate use upon the first payment further emphasizes its appeal to clients looking to capitalize on online opportunities without delay.Following the recent financing of USD 0.9 million in December 2008, STEP Labs is expected to use these funds to expand its product offerings and enhance its marketing strategies. The company aims to introduce new domain options and target specific international markets in North America, Europe, and Asia by the end of 2010. This strategic expansion is aligned with the growing demand for premium domain names as businesses increasingly recognize the value of a strong digital presence.

## Funding rounds

- Series B, Jan 8, 2008, $6.5M — Garage Technology Ventures, Gabriel Venture Partners, Individual Venture Fund

## Investors

- Garage Technology Ventures (https://capitalatlas.ai/funds/garage-technology-ventures) — Series B
- Gabriel Venture Partners (https://capitalatlas.ai/funds/gabriel-venture-partners) — Series B
- Individual Venture Fund (https://capitalatlas.ai/funds/individual-venture-fund) — Series B