# StellarAlgo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stellaralgo

- Industry: Software
- Headquarters: Calgary, Canada
- Website: www.stellaralgo.com
- Total disclosed funding: $11M
- Latest round: Series A (Nov 10, 2021)
- Investors on record: 5

## About

StellarAlgo Corp., based in Canada, develops a sophisticated Sports Customer Data Platform that empowers sports organizations to optimize fan engagement, loyalty, and revenue through tailored data analytics and marketing solutions.Founded in 2016 in Calgary, Canada, StellarAlgo Corp. focuses on enhancing fan engagement through data-driven solutions for sports organizations. The company has completed 6 deals, with the most recent being a Secondary Stock Purchase on January 19, 2023, raising CAD 1.000 mn, bringing total funding to CAD 12.000 mn. The company is co-founded by Sean Fynn and Vincent Ircandia, who also serves as CEO.StellarAlgo specializes in providing a comprehensive Sports Customer Data Platform (CDP) tailored for leagues, teams, and multi-property organizations. Their core offerings facilitate the collection, analysis, and utilization of fan data to enhance engagement, loyalty, and revenue generation by delivering personalized marketing strategies across various touchpoints. The platform enables users to identify unique fan segments, predict engagement opportunities, and implement targeted campaigns without requiring technical expertise. Additionally, StellarAlgo provides sport-specific templates and automated campaign functionalities, which streamline operations for marketing and sales teams. The company serves a diverse clientele, including professional sports leagues, teams, and event organizers across North America, Europe, and other global markets, helping them leverage data-driven insights to foster meaningful connections with their fans.StellarAlgo generates revenue primarily through subscriptions and licensing fees associated with their Sports CDP platform. Clients engage with the firm on a contractual basis to access the suite of tools and features that enhance their fan engagement capabilities. These agreements typically involve recurring fees that vary based on the size of the organization and the scope of services employed. The platform’s features, such as no-code segmentation and campaign automation, are integral to its value proposition, providing clients with actionable insights that lead to increased fan loyalty and revenue growth. While specific pricing details for individual services are not disclosed, the company’s offerings are designed to scale according to the needs of different user segments, ranging from smaller teams to large multi-property organizations.StellarAlgo plans to leverage its recent investment from Turner Digital Basketball Services, Inc., which acquired a stake in the company in January 2023. This partnership will enable StellarAlgo to expand its client base and gain access to all of the league’s 30 franchises. The company is focused on developing new products to enhance its Sports CDP offerings and is targeting expansion into additional markets in North America and Europe by the end of 2024.

## Funding rounds

- Series A, Nov 10, 2021, $9.6M — Yaletown Partners, Bluesky Equities, InterGen Capital, NewBound Venture Capital, Carallas Holdings
- Seed, Jul 29, 2020, $1.1M — Yaletown Partners, InterGen Capital

## Investors

- Yaletown Partners (https://capitalatlas.ai/funds/yaletown-partners) — Seed, Series A
- InterGen Capital (https://capitalatlas.ai/funds/intergen-capital) — Seed, Series A
- Bluesky Equities (https://capitalatlas.ai/funds/bluesky-equities) — Series A
- NewBound Venture Capital (https://capitalatlas.ai/funds/newbound-venture-capital) — Series A
- Carallas Holdings (https://capitalatlas.ai/funds/carallas-holdings) — Series A