# STAYFOLIO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stayfolio

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.stayfolio.com
- Total disclosed funding: $13M
- Latest round: Series A (Dec 21, 2022)
- Investors on record: 4

## About

Based in South Korea, STAYFOLIO specializes in an online platform that connects travelers with a variety of vacation accommodations, including resorts and guesthouses, offering budget-friendly options for both short and long stays.Founded in 2015 in Seoul, South Korea, STAYFOLIO operates an online marketplace focused on vacation accommodations. The firm has successfully raised KRW 10 billion in Series A funding in December 2022 from investors including IBX Partners, QUAD Ventures, and TBT Partners. It has executed a total of 3 deals to date under the leadership of CEO In-sung Chang.STAYFOLIO Inc. Pte. Ltd. operates as an online marketplace platform specializing in vacation accommodations throughout Korea. The company's core offerings include a diverse range of stays, such as resorts, villas, and guesthouses, tailored for various guest capacities, accommodating between 1 to 9 individuals. These offerings are designed to meet the needs of travelers seeking budget-friendly options for both short and extended stays, with significant discounts and promotions often applied to bookings. The platform serves a broad customer base, including domestic and international tourists, as well as local residents looking for short-term rental options in popular travel destinations such as Jeju, Gangwon, Gyeongsang, and Jeolla provinces. STAYFOLIO’s services aim to streamline the booking process, providing travelers with a user-friendly interface to discover and reserve accommodations that suit their preferences and budgets.The revenue model of STAYFOLIO is structured around transaction-based income generated from reservations made through its online platform. Clients typically engage with the company on a per-booking basis, where guests pay for their selected accommodations at the time of booking. Pricing varies across properties, with stays ranging from approximately USD 54 to USD 775, depending on the location and amenities offered. The company employs a commission-based model, where hosts, who list their properties on the platform, pay a percentage of the booking fee to STAYFOLIO for utilizing its marketplace services. This model encompasses a wide array of offerings, from luxury villas to budget-friendly stays, catering to a diverse clientele seeking accommodations in prime locations across Korea. The firm’s focus on limited-time promotional deals and discounts encourages higher booking volumes, thereby facilitating a steady revenue stream.Following its recent Series A funding round in December 2022, STAYFOLIO plans to utilize the KRW 10 billion raised to expand its business globally. This strategic initiative includes the development of new products and enhancements to their existing platform to better serve international markets. The company is targeting expansion into regions beyond Korea, although specific markets have not been disclosed yet. The funding will facilitate advancements in technology and marketing efforts to attract a wider customer base.

## Funding rounds

- Series A, Dec 21, 2022, $7.8M — QUAD Ventures, TBT Partners, IBX Partners
- Series A, Jul 6, 2021, $4.4M — QUAD Ventures, TBT Partners, AN Investment
- Seed, Dec 18, 2018, $0.9M — TBT Partners

## Investors

- TBT Partners (https://capitalatlas.ai/funds/tbt-partners) — Seed, Series A
- QUAD Ventures (https://capitalatlas.ai/funds/quad-ventures) — Series A
- AN Investment — Series A
- IBX Partners (https://capitalatlas.ai/funds/ibx-partners) — Series A