# Starting NewLife

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/starting-newlife

- Industry: Internet
- Headquarters: Palestine
- Website: http://www.tawazonapp.com
- Latest round: Seed (Apr 29, 2020)
- Investors on record: 1

## About

Starting NewLife Ltd. operates Tawazon, a mindfulness application dedicated to enhancing mental health through structured meditation practices. The app offers various features aimed at promoting self-awareness and emotional well-being for users across multiple demographics.Starting NewLife Ltd. is the developer of Tawazon, a mindfulness application designed to support mental health. The company is headquartered in Palestine and was founded by Suna Othman, who is also the CEO. In April 2020, the company raised seed funding from Ibtikar Fund, marking their first investment round.Tawazon provides a mindfulness application that enhances mental health through scientifically backed meditation sessions. It includes guided meditations, music by brain researchers, and psychological podcasts aimed at users looking to improve their mental well-being. The app mainly serves parents who wish to instill mindfulness in their children, targeting a user base in the Middle East and eyeing expansion into new regions with growing mental health consciousness.Tawazon generates revenue through subscription models that grant users access to premium application content. Users can choose from various pricing plans to access exclusive features like meditations, music, and educational podcasts. The app has achieved over 200,000 downloads and maintains a user rating of 4.7 stars, reflecting a solid acceptance in the market.In light of the seed funding raised in April 2020, Starting NewLife Ltd. plans to enhance Tawazon by introducing new features aimed at improving user experience and expanding its service offerings. The company is also strategizing to enter new geographic markets, particularly targeting regions where mental health awareness is on the rise. Specific timelines for these initiatives are yet to be disclosed.

## Funding rounds

- Seed, Apr 29, 2020 — Ibtikar Fund

## Investors

- Ibtikar Fund (https://capitalatlas.ai/funds/ibtikar-fund) — Seed