# StartApp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/startapp

- Industry: Internet
- Headquarters: New York, US
- Website: www.startapp.com
- Total disclosed funding: $4.3M
- Latest round: Series A (Dec 20, 2011)
- Investors on record: 2

## About

StartApp is an omnichannel advertising platform specializing in mobile marketing, focusing on audience engagement and optimizing ad delivery for app developers and publishers.Founded in 2010 by Gil Dudkiewicz and Ran Avidan, StartApp operates from New York, US. The company has pivoted to emphasize its sell-side capabilities in mobile advertising. It successfully completed its SERIES A funding round on June 1, 2013, raising USD 4.30 mn from lead investor Ascent Venture Partners and Cedar Fund. StartApp has executed a total of 2 deals to date.Start.io operates as a sell-side omnichannel advertising platform, primarily focusing on mobile marketing and audience engagement. The company's core offerings include an advanced advertising solution that leverages real-time mobile audience data and artificial intelligence to optimize ad delivery for mobile app developers and website publishers. Start.io's platform enables the monetization of apps through targeted advertising, with a rich catalog of first-party, privacy-compliant consumer signals processed at scale. Key end users include mobile app developers, website publishers, and marketers looking to increase their revenue through effective ad placements. Start.io’s services are designed to support a global client base, with operations in multiple countries across Europe, North America, and Asia, ensuring broad access to diverse, mobile audiences.Start.io generates revenue through collaborative partnerships and direct transactions with its clients, which include app developers and advertising agencies. The company's business model is structured around B2B transactions, where clients access Start.io's advertising solutions, including its flagship offering, the Maia platform, on a performance-based pricing model. Clients benefit from a data-driven approach that enhances campaign effectiveness, enabling them to achieve higher conversion rates. Revenue is derived from various arrangements such as subscriptions for ongoing access to the platform and fees for specific advertising campaigns or data activation services. The focus on high-quality inventory and audience segmentation positions Start.io as a valued partner in the mobile advertising ecosystem.StartApp plans to leverage recent funding to enhance its product offerings, including the development of new mobile advertising tools aimed at streamlining user engagement and targeting efficiencies. The company is also targeting expansion into emerging markets in Asia and Europe by 2025. The funding from the recent financing round will aid these initiatives to ensure effective deployment of resources and capabilities.

## Funding rounds

- Series A, Dec 20, 2011, $4.3M — Ascent Venture Partners, Cedar Fund

## Investors

- Ascent Venture Partners (https://capitalatlas.ai/funds/ascent-venture-partners) — Series A
- Cedar Fund (https://capitalatlas.ai/funds/cedar-fund) — Series A