# Start A Fire

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/start-a-fire

- Industry: Internet
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.startafire.com
- Total disclosed funding: $3.6M
- Latest round: Series A (Mar 22, 2016)
- Investors on record: 3

## About

Start A Fire is a platform that empowers content creators, brands, and influencers to share and attribute great content effectively across social media, enhancing visibility and engagement.Founded in 2013, Start A Fire is based in Tel Aviv-Yafo, Israel. The company specializes in content attribution and analytics solutions for users looking to enhance their social media presence. In March 2016, Start A Fire raised USD 2.5 mn in Series A financing led by Canaan Partners, with participation from existing investors Lool Ventures and Alexsandar Totic. The total amount raised by the company stands at USD 2.5 mn.Start A Fire was designed to empower individuals and organizations, such as brands, bloggers, and influencers, to effectively share and attribute great content. The platform allows users to create links that include attribution and analytics, enhancing the visibility of shared content across various social media platforms. By providing these tools, Start A Fire solves the challenge of content attribution in a digital landscape where proper credit is often overlooked. The primary user base consists of content creators and marketers across different sectors, utilizing these features to reach broader audiences.The revenue model for Start A Fire is based on transactional interactions between the platform and its users, involving subscription plans for enhanced features and analytics. Users can engage in a direct-to-consumer relationship by signing up for various service tiers that provide different levels of functionality and support. The platform offers varying pricing structures based on the features accessed, with flagship services revolving around advanced analytics and attribution tools tailored for businesses and individual content creators alike. Consequently, revenue is generated from these subscriptions and possibly from partnerships with brands seeking to improve their content distribution strategies.Start A Fire plans to leverage its recent funding from March 2016 to enhance its product offerings and expand into new markets. The company is focused on developing new tools for content analytics and attribution that are expected to be launched in the upcoming year. Additionally, Start A Fire aims to expand its presence in regions with high social media engagement, targeting markets in North America and Europe by the end of 2023.

## Funding rounds

- Series A, Mar 22, 2016, $2.5M — Canaan Partners, lool ventures
- Seed, May 24, 2013, $1.1M — Kima Ventures, lool ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- lool ventures (https://capitalatlas.ai/funds/lool-ventures) — Seed, Series A
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series A