# Starling Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/starling-labs

- Industry: Internet
- Headquarters: Hong Kong, Hong Kong SAR - China
- Website: www.shoplineapp.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Feb 9, 2015)
- Investors on record: 6

## About

Founded in 2013 and based in Hong Kong, Starling Labs Limited develops and operates Shopline, a web-based platform that helps businesses and startups with sales, marketing and operations. The company has branch offices in Shenzhen and Taiwan, and other countries such as Japan, Singapore, Malaysia, and the United Kingdom. In 2019, it closed a venture funding from new investor CDIB Capital Group. In May 2020, Joyy Inc., a portfolio company of 5Y Capital, GGV Capital, GIC, Shunwei Capital Partners, Steamboat Ventures and Tiger Global Management, acquired Starling Labs Limited.

Shopline provides merchants with business solutions including e-commerce, social commerce, point of sale and customer relationship management suites. The company can help the customers design their digital marketplace, manage inventories and orders, set up a payment infrastructure, access analytics and marketing trackers, and customer relationship management. Its clients include In The Style, Peter Jackson, Lush, Sunnystep, and other enterprises.

The company generates revenue by providing backend management tools such as order management system, online real-time customer service and data usage analysis.

## Funding rounds

- Seed, Feb 9, 2015, $1.2M — Wavemaker Partners, 500 Global, Ardent Capital, East Ventures, Coent Venture Partners, SXE Ventures
- Seed, Aug 6, 2014, $0M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- Ardent Capital (https://capitalatlas.ai/funds/ardent-capital) — Seed
- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed
- Coent Venture Partners (https://capitalatlas.ai/funds/coent-venture-partners) — Seed
- SXE Ventures (https://capitalatlas.ai/funds/sxe-ventures) — Seed