# STAQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/staq

- Industry: Software
- Headquarters: Ridgewood, US
- Website: www.staq.com
- Total disclosed funding: $8.6M
- Latest round: Series B (May 19, 2016)
- Investors on record: 7

## About

STAQ, Inc. is a US-based company specializing in digital insights software that automates media data collection, enhancing advertising effectiveness through comprehensive reporting and analytics.Founded in 2012 in Ridgewood, US, STAQ, Inc. offers a software platform that automates media data collection. The company has raised USD 2.00 mn, with its latest funding round occurring in March 2021. STAQ was acquired by Operative Media, Inc., strengthening its position in the media analytics market. The founders include Caren Schwannauer, Dorrian Casey, Emmanuel Khoury, Ivana Leto, James Curran, and Mark Kelly, with Andy Ellenthal serving as CEO.STAQ's primary offering is its digital insights software, designed to automate media data collection and enhance advertising effectiveness for its clients. This software integrates seamlessly with over 400 media platforms, providing users with comprehensive reporting tools and benchmark data that facilitate informed decision-making. The platform's capabilities allow businesses to consolidate reporting data from programmatic advertising, thereby improving automated media sales and streamlining operational workflows. STAQ serves a diverse client base, including advertisers, media agencies, and publishers across various geographical markets, such as North America and Europe. The solutions are tailored to address specific use cases in media analytics, enabling clients to leverage data-driven insights for strategic planning and performance optimization.STAQ's revenue model primarily revolves around subscription-based services, where clients pay for access to its software platform and associated analytics tools. By entering into contractual agreements with businesses, STAQ provides ongoing support and regular updates to its software, ensuring clients remain competitive in the rapidly evolving media landscape. Revenue is generated from B2B transactions, typically involving annual or multi-year subscriptions that grant companies full access to STAQ's functionalities. Flagship products, including their analytics software, contribute significantly to the overall revenue stream by offering value-added services that enhance clients' advertising strategies and operational efficiency.Following its acquisition in March 2021, STAQ, Inc. plans to leverage Operative Media, Inc.'s resources to enhance its digital insights offerings. The company is focusing on expanding its software capabilities and intends to enter new international markets, further enhancing its presence in media analytics. Recent funding will support product development and market expansion initiatives, ensuring STAQ can meet rising demand for automated media solutions.

## Funding rounds

- Series B, May 19, 2016, $5M — Core Capital, Kinetic Ventures, Revel Partners, Pereg Ventures
- Series A, Oct 20, 2014, $2.5M — Comcast Ventures, Core Capital Partners, Kinetic Ventures, Revel Partners, The Hive
- Seed, Apr 1, 2014, $1.1M — Kinetic Ventures, Revel Partners, The Hive

## Investors

- Kinetic Ventures (https://capitalatlas.ai/funds/kinetic-ventures) — Seed, Series A, Series B
- Revel Partners (https://capitalatlas.ai/funds/revel-partners) — Seed, Series A, Series B
- The Hive (https://capitalatlas.ai/funds/the-hive) — Seed, Series A
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series A
- Core Capital Partners — Series A
- Core Capital — Series B
- Pereg Ventures (https://capitalatlas.ai/funds/pereg-ventures) — Series B