# STANDING OVATION Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/standing-ovation-co

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.s-ovation.jp
- Total disclosed funding: $3.1M
- Latest round: Series A (Aug 29, 2017)
- Investors on record: 8

## About

Based in Japan, STANDING OVATION Co., Ltd. is a company dedicated to enhancing sustainable fashion through innovative retail solutions that merge online and offline experiences for consumers.STANDING OVATION Co., Ltd. specializes in creating a personalized fashion experience through a unique retail approach. Founded in 2014, the company is headquartered in Tokyo, Japan. The founder, Frédéric Pâques, has previously been involved in entrepreneurial ventures. In February 2020, the company raised JPY 200 million in venture funding from investors including JINS HOLDINGS and Treasure Factory, bringing their total amount raised to JPY 200 million across 4 deals.???? STANDING OVATION focuses on providing a unique fashion experience that emphasizes the concept of a personal closet. Their services enhance the functionality of "handheld clothing" by offering a sustainable shopping experience that integrates the Online-Merge-Offline (OMO) approach, enabling consumers to blend their digital and physical shopping preferences while promoting sustainability. The company caters to fashion-conscious individuals desiring eco-friendly wardrobe management.The revenue model of ???? STANDING OVATION revolves around a direct-to-consumer framework, offering personalized fashion solutions through subscription or purchase options that facilitate interaction with their products. Their services encourage the use of existing wardrobe items, fostering customer loyalty while addressing the growing demand for sustainable practices in fashion. Specific pricing plans are not disclosed, but the company aligns its strategy with eco-conscious retail.STANDING OVATION Co., Ltd. intends to utilize the JPY 200 million raised in February 2020 to further develop new products that enhance sustainable fashion solutions. The company aims to expand its reach into urban markets where sustainable fashion trends are gaining traction. Specific release dates for upcoming products are not provided, but the funding will support initiatives aligned with their growth strategy.

## Funding rounds

- Series A, Aug 29, 2017, $1.6M — iStyle Inc., Voltage Ventures, D4V, Messiah Capital
- Series A, Jul 8, 2015, $1.1M — gumi ventures, DBJ Capital, iSGS Investment Works
- Seed, Jun 1, 2014, $0.3M — Skyland Ventures

## Investors

- Skyland Ventures (https://capitalatlas.ai/funds/skyland-ventures) — Seed
- gumi ventures (https://capitalatlas.ai/funds/gumi-ventures) — Series A
- DBJ Capital (https://capitalatlas.ai/funds/dbj-capital) — Series A
- iSGS Investment Works (https://capitalatlas.ai/funds/isgs-investment-works) — Series A
- iStyle Inc. — Series A
- Voltage Ventures (https://capitalatlas.ai/funds/voltage-ventures) — Series A
- D4V (https://capitalatlas.ai/funds/d4v) — Series A
- Messiah Capital (https://capitalatlas.ai/funds/messiah-capital) — Series A