# Standing Cloud

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/standing-cloud

- Industry: Software
- Headquarters: Boulder, US
- Website: www.standingcloud.com
- Total disclosed funding: $4.5M
- Latest round: Series C (Nov 19, 2010)
- Investors on record: 2

## About

Standing Cloud is a technology company that provides cloud-based solutions aimed at optimizing business operations through enhanced software and management tools.Standing Cloud was founded in 2009 in Boulder, US. The company specializes in offering cloud-based technology solutions to improve business operations and data management. Standing Cloud has raised a total of USD 3.00 mn through funding rounds, with the most recent deal being in September 2013 when it was acquired by Appdirect. The company's funding sources include Avalon Ventures and Foundry Group. The founder's history and specific details on previous ventures are not specified.StandingCloud primarily offers a suite of technology solutions designed to enhance business growth through innovative software and management tools. Their core products facilitate seamless integration of business operations, data analytics, and customer relationship management. These solutions are tailored for a diverse clientele, including entrepreneurs and established businesses, seeking to optimize their product offerings and enhance customer engagement. The tools are particularly beneficial in sectors such as consumer packaged goods and marketing automation, addressing pain points related to supply chain management, customer insights, and operational efficiency. StandingCloud's services have been made available across various geographical markets, including North America, Europe, and parts of Asia, thus catering to a global audience with localized solutions.StandingCloud generates revenue through a structured transaction model that includes subscription-based services and partnerships with businesses in need of tailored technological solutions. Clients engage with the firm under a subscription framework, which allows for regular access to their suite of products, including flagship offerings tailored for marketing automation and business analytics. This model facilitates a continuous revenue stream, wherein clients pay a periodic fee for ongoing access to essential services and updates. The transactions often involve direct contracts with businesses, positioning StandingCloud as a key partner in enhancing operational capabilities. Specific details regarding pricing plans or the precise structure of these agreements remain proprietary, underscoring the company's focus on delivering customized solutions to meet the unique needs of each client.Standing Cloud aims to expand its product offerings with new technologies designed to enhance cloud solutions, although specific upcoming products and their release dates have not been disclosed. The company plans to penetrate new markets in Europe and Asia by 2015, leveraging its existing technology to cater to these regions. The recent funding of USD 3.00 mn will be utilized to support these initiatives and enhance their product development efforts. In September 2013, Standing Cloud was acquired by Appdirect, marking a strategic shift in its operations and future direction.

## Funding rounds

- Series C, Nov 19, 2010, $2.5M — Avalon Ventures, Foundry Group
- Series A, Oct 1, 2009, $1.5M — Foundry Group
- Series A, Jan 1, 2009, $0.5M — Foundry Group

## Investors

- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series A, Series C
- Avalon Ventures (https://capitalatlas.ai/funds/avalon-ventures) — Series C