# Standard Renewable Energy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/standard-renewable-energy

- Industry: Renewable Energy
- Headquarters: Houston, US
- Website: www.sre3.com
- Total disclosed funding: $8M
- Latest round: Series A (Jun 1, 2007)
- Investors on record: 1

## About

Standard Renewable Energy is a company focused on providing innovative home improvement, remodeling, and decorating solutions that cater to the evolving needs of homeowners.Standard Renewable Energy was founded in 2007 and is headquartered in Houston, US. The company specializes in enhancing living spaces through home improvement services. Since its inception, it has completed 5 deals, with the most recent deal occurring on May 27, 2009, when it raised USD 10 mn in VENTURE DEBT financing, bringing the total amount raised to USD 12.25 mn.SRE3 specializes in home improvement, home remodeling, and home decorating solutions tailored to meet the evolving needs of homeowners. The company offers a comprehensive range of services, including design consultations, renovation projects, and decorative enhancements aimed at improving living spaces. Targeting both residential clients and property developers, SRE3 focuses on delivering modern, functional, and aesthetically pleasing solutions that enhance the overall quality of life for its users. The company operates in major metropolitan markets across the United States, Canada, and select European countries, addressing the needs of a diverse clientele looking for innovative home transformation ideas. The services provided are designed to solve common homeowner challenges, such as maximizing space, improving functionality, and updating outdated designs.SRE3 generates revenue through a combination of direct-to-consumer sales and partnerships with retail and wholesale distributors. Clients typically engage in transactions that involve customized home renovation projects, which may include a consultation fee followed by project cost estimates based on the scope of work required. Additionally, the company may offer subscription-based services for ongoing home maintenance and decoration updates, ensuring sustained engagement with their customer base. The pricing structure is designed to accommodate a range of budgets, with flagship services that focus on kitchen and bathroom remodeling, as well as bespoke interior design solutions. This multi-faceted approach to revenue generation allows SRE3 to maintain a steady stream of income while catering to a diverse array of home improvement needs in various geographical markets.In May 2009, Standard Renewable Energy raised USD 10 mn in VENTURE DEBT financing, which will be utilized to support the company's strategy for future growth. The firm plans to introduce new products that enhance its service offerings, although specific release dates are not yet disclosed. Additionally, SRE3 aims to expand into new geographic markets, focusing on regions in Canada and select European countries by the end of 2010.

## Funding rounds

- Series A, Jun 1, 2007, $8M — Standard Renewable Energy Group

## Investors

- Standard Renewable Energy Group (https://capitalatlas.ai/funds/standard-renewable-energy-group) — Series A