# Standard Cognition

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/standard-cognition

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.standard.ai
- Total disclosed funding: $241M
- Latest round: Series C (Feb 5, 2021)
- Investors on record: 10

## About

Standard Cognition is a US-based technology company that specializes in providing AI-driven solutions for real-time analysis of shopper behavior through existing security cameras, enhancing retail insights and customer engagement.Founded in 2017 in San Francisco, US, Standard Cognition provides AI solutions that analyze retail environments. The company, co-founded by Brandon Ogle, David Valdman, Jordan Fisher, Michael Suswal, and TJ Lutz, has raised USD 149.57 mn in its Series C funding round led by SB Investment Advisers and supported by other investors, including CRV and EQT. The total amount raised by the company is USD 149.57 mn, with a current valuation of USD 906.38 mn. The latest funding round took place on February 5, 2021.Standard Cognition offers VISION, a product that utilizes advanced AI to analyze security camera footage in real time, providing retailers with insights into shopper behavior similar to e-commerce metrics. The technology measures shopper interactions with products and promotions through its unique Visual Engagement Score. VISION integrates seamlessly with existing security cameras, requiring no additional hardware. The company serves various retailers and brands across North America and Europe, focusing on improving in-store performance and customer experiences.Standard Cognition's revenue model is based on subscription agreements with retailers and brands utilizing the VISION platform. Clients pay a recurring fee for access to the software and support, benefiting from analytics that inform marketing strategies and product placements. The specifics of pricing are proprietary, but the platform aims to enhance retailer profitability through data-driven insights.Standard Cognition plans to utilize the USD 149.57 mn raised in its Series C funding round to expand its operations and business reach. This includes potential launches of new products and entry into new markets, aiming to enhance its footprint in both North America and Europe. The company is focused on utilizing the funding to support these strategic initiatives.

## Funding rounds

- Series C, Feb 5, 2021, $150M — CRV, EQT, SK, SB Investment Advisers, TI Platform Management
- Series B, Jul 19, 2019, $35M — CRV, EQT, Y Combinator, Initialized Capital, Draper
- Series A, Nov 14, 2018, $51M — CRV, Y Combinator, Initialized Capital, Draper
- Seed, Oct 10, 2017, $5.5M — CRV, Y Combinator, Social Capital, Initialized Capital, Locus Ventures

## Investors

- CRV (https://capitalatlas.ai/funds/crv) — Seed, Series A, Series B, Series C
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A, Series B
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed
- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Seed, Series A, Series B
- Locus Ventures (https://capitalatlas.ai/funds/locus-ventures) — Seed
- Draper (https://capitalatlas.ai/funds/draper) — Series A, Series B
- EQT (https://capitalatlas.ai/funds/eqt) — Series B, Series C
- SK — Series C
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series C
- TI Platform Management — Series C