# Stance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stance

- Industry: Consumer Products
- Headquarters: San Clemente, US
- Website: www.stance.com/
- Total disclosed funding: $99M
- Latest round: Series D (Apr 18, 2016)
- Investors on record: 12

## About

Stance, Inc. is a US-based company specializing in innovative socks, underwear, and apparel, focusing on delivering comfort and unique style through high-quality materials and designs.Stance, Inc. was founded in 2009 in San Clemente, US, and is known for its distinctive sock designs and underwear. The company raised USD 20.38 mn in a SERIES D funding round on April 18, 2016, led by Mercato Partners, with contributions from ACME Capital, August Capital, Kleiner Perkins, Menlo Ventures, Shasta Ventures, and Sherpa Partners. The company was established by founders Aaron Hennings, Daniel Zhu, Jeff Kearl, John Wilson, Neil McKie, Oliver Serrant, and Rick Alden, with John Wilson and Neil McKie currently serving as CEOs. Stance has completed a total of 6 deals throughout its operation.In November 2025, Marquee Brands LLC, a portfolio company of Neuberger Berman, acquired Stance, Inc.Stance is a leading brand specializing in socks, underwear, and apparel designed for comfort and style. Their core product offerings include innovative sock designs featuring unique graphics and premium materials, such as the Butter Blend™ technology, which enhances softness and comfort. The underwear line also emphasizes comfort and functionality, catering to a diverse customer base that includes men, women, and children. Stance markets its products to various geographical regions, focusing on key markets including North America, Europe, and Asia, where their products are sold through both direct-to-consumer channels and partnerships with retailers. By appealing to fashion-conscious consumers and enthusiasts of unique designs, Stance addresses the needs of individuals seeking high-quality apparel that combines performance with aesthetic appeal.Stance generates revenue primarily through direct sales of its products via its e-commerce platform and physical retail locations, as well as through collaborations with various brands and artists. The company utilizes a subscription model for its products, offering gift subscriptions that allow customers to receive regular deliveries of socks and underwear. Revenue streams are further diversified through partnerships with wholesalers and retailers, which expand the accessibility of their products. The company’s pricing strategy includes competitive pricing for individual items while also encouraging bulk purchases through bundled offerings. Notable product lines, such as the collaborations with renowned artists and franchises, contribute significantly to the brand's overall market presence and revenue potential.

## Funding rounds

- Series D, Apr 18, 2016, $20M — Kleiner Perkins, Menlo Ventures, Sherpa Partners, Shasta Ventures, August Capital, Mercato, ACME Capital
- Series C, Mar 5, 2015, $48M — Kleiner Perkins, Menlo Ventures, Shasta Ventures, August Capital, Mercato, Science, Inc., ACME Capital
- Series B, Apr 18, 2014, $26M — Menlo Ventures, Shasta Ventures, Mercato, Universal Music Group, Inc., Science, Inc., ACME Capital
- Series A, Jul 15, 2011, $5.4M — Kickstart, Mercato, Universal Music Group, Inc., Three Six Zero Group, Emagen Investment Group
- Seed, Dec 7, 2009 — Mercato, Three Six Zero Group

## Investors

- Mercato (https://capitalatlas.ai/funds/mercato) — Seed, Series A, Series B, Series C, Series D
- Three Six Zero Group — Seed, Series A
- Kickstart (https://capitalatlas.ai/funds/kickstart) — Series A
- Universal Music Group, Inc. — Series A, Series B
- Emagen Investment Group — Series A
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series B, Series C, Series D
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series B, Series C, Series D
- Science, Inc. — Series B, Series C
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Series B, Series C, Series D
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series C, Series D
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series C, Series D
- Sherpa Partners (https://capitalatlas.ai/funds/sherpa-partners) — Series D