# STADIUM Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stadium-co

- Industry: Outsourcing
- Headquarters: Tokyo, Japan
- Website: https://stadium.co.jp/
- Total disclosed funding: $10M
- Latest round: Series C (Apr 2, 2021)
- Investors on record: 4

## About

Based in Japan, STADIUM Co., Ltd. specializes in enhancing sporting experiences through innovative technologies, including advanced seating solutions and venue management software, aimed at improving event organization and attendee satisfaction.Founded in 2012 in Tokyo, Japan, STADIUM Co., Ltd. focuses on providing comprehensive solutions for sporting events and venue management. The company has successfully executed 3 deals, with its latest funding round being a Series C investment of JPY 544 million raised on April 2, 2021, from Kiraboshi Capital and Obunsha Ventures. Nicholas Roman, the founder, has a background in creating technology-driven solutions for the sports industry.STADIUM Co. specializes in a diverse range of products designed to enhance sporting experiences and event management. Their core offerings include state-of-the-art seating solutions, ticketing systems, and venue management software, all aimed at providing seamless experiences for both event organizers and attendees. The company’s solutions are tailored to address specific challenges such as crowd management, ticket fraud prevention, and venue logistics. These products have been adopted by various sports teams and event organizers in key markets across North America, Europe, and Asia-Pacific, serving a client base that includes professional sports leagues, concert promoters, and large event venues. By integrating innovative technology into their offerings, STADIUM Co. ensures that clients can efficiently manage their operations while delivering an elevated experience to end users.STADIUM Co. generates revenue primarily through a combination of B2B contracts and direct sales of its products and services. Their business model involves partnerships with sports teams and event venues, where they provide comprehensive solutions that often include ongoing support and updates. Transactions typically occur via structured agreements that can encompass annual subscriptions for software and one-time purchases for seating installations. The pricing structure is designed to accommodate various client needs and may include tiered packages that offer different levels of service and product features. Flagship offerings, such as their advanced ticketing platform, are pivotal in driving revenue, catering to a broad spectrum of clients in the sports and entertainment sectors.STADIUM Co. plans to leverage its recent Series C funding of JPY 544 million raised in April 2021 to enhance its product offerings and expand into new markets. The funding will support the development of new ticketing solutions and advanced venue management systems, which are slated for launch in the upcoming fiscal year. Additionally, the company aims to penetrate the European and Asia-Pacific markets more rigorously by the end of 2023, focusing on establishing partnerships with major event venues and sports leagues.

## Funding rounds

- Series C, Apr 2, 2021, $5M — Obunsha Ventures, Kiraboshi Capital
- Series A, May 28, 2019, $5.1M — JAFCO Group
- Seed, Nov 8, 2018 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A
- Obunsha Ventures (https://capitalatlas.ai/funds/obunsha-ventures) — Series C
- Kiraboshi Capital (https://capitalatlas.ai/funds/kiraboshi-capital) — Series C