# SquareTrade

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/squaretrade

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.squaretrade.com
- Total disclosed funding: $3.6M
- Latest round: Series C (Sep 30, 2001)
- Investors on record: 5

## About

SquareTrade, Inc. is a leading provider of protection plans for consumer electronics and appliances, ensuring hassle-free repairs and reliable coverage for customers across North America and select international markets.SquareTrade, Inc. offers protection plans for consumer electronics and appliances. Founded in 1999 in San Francisco, US, the company was acquired by The Allstate Corporation for approximately USD 1.4 bn in November 2016, with the transaction completed in January 2017. The founder, Andy social, is notable for his entrepreneurial experience. SquareTrade has been involved in 7 deals to date, with its latest funding round being a Trade Sale valued at USD 1,400 mn.SquareTrade specializes in a comprehensive range of protection plans for consumer electronics, appliances, and furniture. Their core offerings focus on smartphones, laptops, household appliances, and furniture, providing customers with quick and hassle-free repairs. The plans are designed to cover issues such as damage, malfunctions, and wear-and-tear, ensuring customer satisfaction. SquareTrade's services reach over 140 million customers in North America and select international markets, partnering with major retailers and mobile carriers.SquareTrade generates revenue through the sale of protection plans, which can be structured as subscriptions or one-time payments. These transactions are often facilitated through partnerships with major retailers and mobile carriers, allowing for point-of-sale purchases. The pricing structure varies based on the product and level of protection, with features including same-day repairs and in-home service appointments, catering to consumer convenience and preference.SquareTrade's future growth strategy includes the expansion of its product offerings and entry into new geographic markets. Following its acquisition by The Allstate Corporation, which was finalized in January 2017, the company is expected to leverage Allstate's resources and customer base to enhance its services. Specific future products and release dates have not been detailed, but the company aims to broaden its international presence, particularly in regions where it has yet to establish a strong foothold.

## Funding rounds

- Series C, Sep 30, 2001, $2.9M — Weston Presidio Capital, Draper Richards Kaplan Foundation
- Seed, Jan 1, 2000, $0.3M — Clayton Dubilier & Rice, Global Investment Partners, Argus Capital Partners
- Seed, Oct 1, 1999, $0.4M — Draper Richards Kaplan Foundation

## Investors

- Draper Richards Kaplan Foundation (https://capitalatlas.ai/funds/draper-richards-kaplan-foundation) — Seed, Series C
- Clayton Dubilier & Rice (https://capitalatlas.ai/funds/clayton-dubilier-rice) — Seed
- Global Investment Partners — Seed
- Argus Capital Partners — Seed
- Weston Presidio Capital (https://capitalatlas.ai/funds/weston-presidio-capital) — Series C