# Square Root Soda

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/square-root-soda

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.squarerootsoda.com
- Total disclosed funding: $1M
- Latest round: Series A (Dec 1, 2018)
- Investors on record: 1

## About

Based in London, UK and co-founded in 2013 by Robyn Simms and Ed Taylor, Square Root Soda produces small batch sodas, tonics, and cocktails handmade from fruit to bottle at their own production space in East London. Working in the craft beer industry, the company's founders saw a constant influx of new beers and brewers, while the soft drinks industry stayed pretty much the same. So, they set out to make sodas in the same way that brewers make craft beer. The company has grown from a kitchen operation to running our own production facility, using new technology to bottle handmade soda at scale. The company fully owns the process from concept to bottling. Square Root Soda has raised a total of £800K in funding over 1 round. This was a Series A round raised in December, 2018. Square Root Soda is funded by Daedalus Partners. 

 The company makes fresh-pressed, small batch sodas with no concentrates or artificial flavours in different flavours like lemonade, cola, ginger beer, rhubarb soda, raspberry lemonade, non-alcoholic G&T, Non-alcoholic negroni spritz, non-alcoholic mojito, hop tonic, artemisia tonic and east london tonic. he company offers a range of drinks including sodas, tonics, shandies and cocktails that are made with fresh and seasonal ingredients and sold through an online portal, providing soft drinks and mixers with low to no-sugar to individual and commercial customers. The company's range includes all the classics, seasonal specialities, perfect serve tonics, and alcohol-free cocktails. The company has grown from a kitchen operation to running our own production facility, using new technology to bottle handmade soda at scale.

The company is planning to launch into the off trade, meet increased demand, and upscale their marketing – including the hiring of an experienced Head of Sales – in order to generate national interest and accelerate retail growth. Funding will also be used to launch drinks in cans which will allow for easier delivery, access to new customers who don't accept glass, and for the sale of Square Root in public spaces where glass cannot be sold. Funding will cover initial fixed costs and canning production.

## Funding rounds

- Series A, Dec 1, 2018, $1M — Daedalus Partners

## Investors

- Daedalus Partners (https://capitalatlas.ai/funds/daedalus-partners) — Series A