# Spruce Up

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spruce-up

- Industry: Software
- Headquarters: Seattle, US
- Website: www.getspruceup.com
- Total disclosed funding: $3M
- Latest round: Seed (May 2, 2019)
- Investors on record: 5

## About

Spruce Up, Inc. is a Seattle-based company focused on enhancing home improvement and maintenance processes through innovative digital solutions that streamline and manage property upkeep efficiently.Founded in 2017, Spruce Up, Inc. provides services aimed at simplifying home maintenance and improvements. The firm has operated three funding rounds, with the most recent Seed round occurring on May 2, 2019, during which the company raised USD 3.000 mn. This round was led by Two Sigma Ventures, including participation from Alumni Ventures Group, Female Founders Fund, Madrona Venture Group, and Peterson Partners. The founder, Sajin Sudhakaran, has a history of entrepreneurial ventures, although details of prior companies are not specified.Spruce Up, Inc. offers comprehensive home maintenance solutions designed to help homeowners manage and improve their properties effectively. Their services include scheduling and coordinating home repairs, maintenance tasks, and renovations, using technology to streamline these processes. The company focuses on providing easy-to-use digital tools that cater to the needs of homeowners, ensuring that property upkeep is accessible and manageable.Spruce Up generates revenue through a subscription-based model that provides ongoing home maintenance services to its clients. This business-to-consumer (B2C) framework allows clients to pay for services on a monthly or annual basis, with offerings tailored to meet individual homeowner needs. Pricing reflects the complexity of services provided, enabling homeowners to effectively manage their property maintenance and improvements.Looking ahead, Spruce Up, Inc. plans to launch new innovative features aimed at enhancing user experience and service offerings. The company is also targeting expansion into additional metropolitan areas within the United States by the end of 2023. The recent Seed funding of USD 3.000 mn will be used to support these product developments and market expansion efforts, enabling Spruce Up to increase its footprint and improve service delivery for homeowners.

## Funding rounds

- Seed, May 2, 2019, $3M — Peterson Partners, Madrona Venture Group, Two Sigma Investments, Alumni Ventures Group, Female Founders Fund

## Investors

- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Seed
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Seed
- Two Sigma Investments (https://capitalatlas.ai/funds/two-sigma-investments) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Seed