# Sproxil

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sproxil

- Industry: Software
- Headquarters: Cambridge, US
- Website: www.sproxil.com
- Total disclosed funding: $1.8M
- Latest round: Series A (Feb 28, 2011)
- Investors on record: 1

## About

Sproxil Inc. provides innovative consumer engagement and anti-counterfeiting solutions that enhance supply chain integrity and foster brand loyalty through advanced mobile technology.Founded in 2009 by Ashifi Gogo, Sproxil Inc. is headquartered in Cambridge, US. The company specializes in mobile technology for consumer engagement and anti-counterfeiting. It has undergone a focus on enhancing its service offerings and has secured 2 deals to date, with the most recent deal completed on November 26, 2012. Sproxil's last funding round was a VENTURE DEBT of USD 0.5 mn, contributing to a total fundraising of USD 1.79 mn.Sproxil specializes in consumer engagement and anti-counterfeiting solutions, offering products like Sproxil Survey, Sproxil Informer, Sproxil Champion, Sproxil Ally, and Sproxil Defender. These products are aimed at enhancing supply chain integrity and fostering brand loyalty across various industries, including pharmaceuticals and FMCG. Sproxil's technology supports over 200 global brands with real-time consumer feedback, robust supply chain tracking, and engagement programs, operating in regions like Nigeria, India, and several countries in Africa, Europe, and North America.Sproxil's revenue model is largely based on partnerships and direct client engagements. Companies leverage Sproxil's technologies, such as Sproxil Defender and Sproxil Informer, through subscription-based agreements to enhance brand protection and consumer interaction. Clients include significant brands in the pharmaceutical and FMCG sectors, integrating these services into their consumer loyalty strategies, with pricing structured according to the chosen solutions.In November 2012, Sproxil raised USD 0.5 mn in debt funding to support its strategic initiatives. The company plans to enhance its product offerings and expand into new geographical markets, focusing on regions that include Africa and Europe by 2024. This funding will be utilized to develop new products tailored to market demands and improve its technological infrastructure.

## Funding rounds

- Series A, Feb 28, 2011, $1.8M — Acumen

## Investors

- Acumen (https://capitalatlas.ai/funds/acumen) — Series A