# Sprout Social

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sprout-social

- Industry: Software
- Headquarters: Chicago, US
- Website: www.sproutsocial.com
- Total disclosed funding: $97M
- Latest round: Series D (Dec 9, 2018)
- Investors on record: 4

## About

Sprout Social, Inc. is a US-based company specializing in social media management solutions, providing tools to enhance customer engagement, content publishing, and analytics for businesses.Founded in 2010 in Chicago, US, Sprout Social, Inc. facilitates social media management and analytics for businesses. Its founders include Aaron Rankin, Eli Penate, Gil Lara, Justyn Howard, and Veronica Soto. The company went public on December 12, 2019, raising USD 150 mn through an IPO, with Justyn Howard serving as the CEO. Sprout Social has completed 8 deals to date.Sprout Social offers a comprehensive suite of social media management solutions designed to streamline customer engagement, content publishing, analytics, and social listening. Core products include tools for planning, creating, managing, and delivering social media content, enhancing marketing efforts and customer care. The platform's advanced analytics features provide actionable insights to inform strategic decision-making, while influencer marketing capabilities facilitate partnerships with content creators. Their offerings cater to a diverse clientele, including small teams, large enterprises, and agencies across various industries such as travel, retail, higher education, and public sector organizations. Sprout Social operates in multiple geographical markets, notably North America, Europe, and parts of Asia.In 2024, Sprout Social reported revenue of USD 405.91 mn, with an EBITDA of USD -33.76 mn. Their subscription-based pricing model includes tiered plans: Standard at USD 199 per seat per month, Professional at USD 299 per seat per month, and Advanced at USD 399 per seat per month, allowing businesses to select plans based on operational needs.Following its IPO on December 12, 2019, Sprout Social raised USD 150 mn by selling 8.82 million shares at USD 17 on the NASDAQ. The funding will be utilized to enhance platform capabilities and support international expansion efforts. Specific future growth plans include the introduction of new products and entering additional markets, although exact details and timelines for these initiatives have not been disclosed.

## Funding rounds

- Series D, Dec 9, 2018, $41M — New Enterprise Associates, Future Fund, Goldman Sachs Asset Management
- Series C, Feb 9, 2016, $37M — New Enterprise Associates, Goldman Sachs Asset Management, Lightbank
- Series B, Jun 20, 2014, $8M — New Enterprise Associates, Lightbank
- Series B, Feb 15, 2011, $10M — New Enterprise Associates, Lightbank
- Series A, Oct 19, 2010, $1M — Lightbank
- Series A, Apr 23, 2010 — Lightbank

## Investors

- Lightbank (https://capitalatlas.ai/funds/lightbank) — Series A, Series B, Series C
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B, Series C, Series D
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C, Series D
- Future Fund — Series D