# SpotX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spotx

- Industry: Marketing/Advertising
- Headquarters: Broomfield, US
- Website: www.spotx.tv
- Total disclosed funding: $12M
- Latest round: Series D (Dec 15, 2010)
- Investors on record: 1

## About

SpotX, Inc. is a US-based global advertising technology company that specializes in programmatic advertising solutions, connecting media owners with advertisers through innovative digital platforms.Founded in 2007 by Steve Swoboda in Broomfield, US, SpotX, Inc. operates in the advertising technology sector. The company has undergone significant changes, including its acquisition by Magnite in April 2021 for USD 640 million in cash and 12,374,315 shares of Magnite stock. This strategic move aimed to create a comprehensive advertising technology stack for publishers and TV programmers. The company has secured a total of USD 12.00 mn across various deals, with its most recent funding round being a Secondary Stock Purchase raising USD 144.00 mn from RTL Group SA on February 5, 2021.SpotX, Inc. operates as a leading independent sell-side advertising company, specializing in a suite of programmatic advertising solutions designed to connect media owners with advertisers. Their core offerings include a comprehensive platform for streaming, online video, display, and audio advertising, enabling clients to efficiently monetize their inventory across various formats. Clients benefit from advanced brand protection and privacy features, ensuring their advertising strategies are both effective and secure. The platform supports both direct and programmatic sales, addressing the needs of advertisers looking for scalable and targeted solutions.SpotX generates revenue primarily through its programmatic advertising platform, which operates on a transaction-based model. Clients engage the company’s services through partnerships that facilitate the buying and selling of digital advertising inventory. These transactions typically involve a fixed fee structure, allowing media owners to access SpotX's advanced technology for monetizing their ad spaces. The company's flagship products, including its SpringServe ad server, play a crucial role in enhancing the efficiency of these transactions, contributing to overall revenue generation by providing tools for better audience targeting and reporting capabilities.Looking ahead, SpotX plans to leverage recent funding to enhance its product offerings and expand into new markets. Following the acquisition by Magnite, the company aims to integrate innovative advertising technology solutions and roll out additional features by the end of 2022. The expansion targets markets in Europe and Asia-Pacific, aiming to increase their customer base and presence in these regions. The proceeds from the USD 144.00 mn Secondary Stock Purchase will support these growth initiatives and development of new products.

## Funding rounds

- Series D, Dec 15, 2010, $12M — H.I.G. Growth Partners

## Investors

- H.I.G. Growth Partners (https://capitalatlas.ai/funds/h-i-g-growth-partners) — Series D