# Spotter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spotter

- Industry: Software
- Headquarters: Culver City, US
- Website: www.spotter.la
- Total disclosed funding: $185M
- Latest round: Series D (Jan 25, 2022)
- Investors on record: 6

## About

Based in the US, Spotter, Inc. operates as a financial partner for content creators, providing innovative solutions that help enhance their creative endeavors and business growth.Spotter, Inc. focuses on empowering content creators by offering financial support and innovative tools. Founded in 2019 and headquartered in Culver City, US, the company was founded by Aaron DeBevoise. Spotter has completed 8 deals and raised a total of USD 7.438 mn in funding, with the latest round occurring on 30 October 2024. The company continues to evolve its offerings to better serve the creator community.Spotter specializes in empowering content creators through a suite of innovative products and services designed to enhance their business growth and creative freedom. Central to Spotter's offerings is its creator capital model, which provides financial support to content creators, allowing them to invest in their projects while maintaining control over their creative output. Additionally, Spotter has introduced AI-driven tools that assist creators in generating fresh content ideas tailored specifically to their existing catalogs. The company targets engaged audiences across various platforms, primarily focusing on the YouTube creator community, and serves a diverse client base that includes high-profile creators such as MrBeast and the Try Guys. Spotter operates in key geographical markets, including North America and select regions in Europe, where the creator economy continues to thrive.Spotter generates revenue primarily through partnerships with content creators, where the financial support provided facilitates a mutually beneficial relationship. The company's business model revolves around agreements that include performance-based incentives, where creators receive upfront capital in exchange for a share of future earnings or ad revenue. Spotter's transactions are structured to support creators directly, emphasizing long-term partnerships that enhance brand visibility and audience engagement. Through its innovative financial solutions, Spotter positions itself as a key player in the creator economy, fostering a supportive ecosystem that promotes collaboration between brands and top-tier content creators.In October 2024, Spotter, Inc. raised USD 7.438 mn in venture funding from new investors SoftBank Group and Amazon, with individual investors also participating. The company plans to utilize this funding to develop additional tools that assist creators in gaining audience attention and engagement. Spotter aims to launch new products that cater specifically to the evolving needs of content creators and is considering expanding its operations into new markets, particularly targeting growth in Europe and Asia by the end of 2025.

## Funding rounds

- Series D, Jan 25, 2022, $185M — Access Industries, GPS Investment Advisors, SB Investment Advisers, Treville Capital Group, HighPost Capital, Crossbeam Venture Partners

## Investors

- Access Industries (https://capitalatlas.ai/funds/access-industries) — Series D
- GPS Investment Advisors — Series D
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series D
- Treville Capital Group (https://capitalatlas.ai/funds/treville-capital-group) — Series D
- HighPost Capital (https://capitalatlas.ai/funds/highpost-capital) — Series D
- Crossbeam Venture Partners (https://capitalatlas.ai/funds/crossbeam-venture-partners) — Series D