# Spotta

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spotta

- Industry: Software
- Headquarters: Cambridge, UK
- Website: www.spotta.co
- Total disclosed funding: $1.2M
- Latest round: Seed (May 4, 2020)
- Investors on record: 5

## About

Spotta Ltd, based in the UK, specializes in innovative smart insect monitoring solutions, utilizing IoT technology for real-time pest tracking in sectors like hospitality and agriculture. Founded in 2018 in Cambridge, UK, Spotta Ltd develops advanced pest monitoring solutions. The company operates independently and has not undergone notable changes in its business strategy. Spotta was established by Neil Mathew and Robert Fryers, who have experience in technology and business development. In October 2025, Spotta Limited raised GBP 3.4 million in venture funding from new investor The FSE Group. Spotta specializes in smart insect monitoring solutions, utilizing Internet of Things (IoT) technology to provide real-time monitoring of pest activity. Their core offerings include a 24/7 bed bug monitoring system that enables hotel operators to identify and address pest issues before they escalate, thus protecting their reputations and minimizing guest disturbances. Additionally, Spotta offers real-time monitoring for Pine Weevils and red palm weevils, which are crucial for preserving valuable forest resources and palm plantations, respectively. The company’s innovative platform is designed to be adaptable, allowing it to monitor a variety of insect species based on client needs. Spotta's solutions cater primarily to the hospitality and agricultural sectors, with a client base that includes top hotels and agricultural enterprises across the United Kingdom and potentially other markets in Europe. Spotta operates on a subscription-based revenue model, where clients engage in ongoing contracts for their pest monitoring services. This transactional structure typically involves businesses in the hospitality and agriculture sectors subscribing to their monitoring solutions, which provide continuous pest surveillance and alerts. The pricing structure is based on the scope of monitoring required, potentially varying by the number of monitoring devices deployed and the specific services utilized, such as the 24/7 bed bug monitoring or real-time assessments for other pests. As Spotta develops tailored solutions for its clients, the revenue generated from these subscriptions is directly linked to the value provided through enhanced pest control measures and the preservation of client assets. The company will use the October 2025 funding to expand its AI and IoT pest monitoring systems across agriculture, hospitality, and forestry in over 20 countries.

## Funding rounds

- Seed, May 4, 2020, $1.2M — Romulus Capital, Cambridge Angels Group, ACF Investors, Wren Capital, Martlet Capital

## Investors

- Romulus Capital — Seed
- Cambridge Angels Group — Seed
- ACF Investors (https://capitalatlas.ai/funds/acf-investors) — Seed
- Wren Capital (https://capitalatlas.ai/funds/wren-capital) — Seed
- Martlet Capital (https://capitalatlas.ai/funds/martlet-capital) — Seed