# Spot Runner

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spot-runner

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.spotrunner.com
- Total disclosed funding: $101M
- Latest round: Series C (May 6, 2008)
- Investors on record: 13

## About

Spot Runner is a technology company that specializes in AI-driven advertising solutions, focusing on optimizing media planning and enhancing ad effectiveness across various platforms.Founded in 2004 and headquartered in Los Angeles, US, Spot Runner develops innovative advertising technologies. The company has pivoted towards AI-enhanced solutions to better serve a diverse range of clients, including global brands and advertising agencies. Adam Shaw is the founder of the company, and Simon Foster currently serves as its CEO. The company has secured a total of USD 51.00 mn in funding through 3 deals, with the most recent being a Series C round completed on May 6, 2008, featuring investors such as Daily Mail and General Trust, Groupe Arnault, Grupo Televisa, and Legg Mason Capital Management.Spot Runner offers a sophisticated suite of AI-enabled products designed to enhance contextual media planning and advertising effectiveness. Their flagship product, ContextPlanner™, serves as a comprehensive platform that utilizes advanced AI algorithms to analyze ad intent and content, facilitating precise matching of advertisements with emotionally and contextually relevant premium video content across connected TV (CTV) and online video (OLV) environments. The platform caters to a diverse clientele, including global brands, small and mid-sized businesses (SMBs), and advertising agencies, enabling them to achieve upper-funnel performance and enhance brand awareness.Spot Runner generates revenue through various transactional models centered around its advertising solutions. Clients typically engage in direct B2B partnerships, purchasing access to Spot Runner's offerings, including the ContextPlanner™ and its proprietary ContextDeals™ library. Advertisers upload their creative assets, which Spot Runner's AI processes to deliver precise ad placements within programmatic environments. Revenue is driven by these collaborations, enhancing clients' advertising strategies while promoting higher engagement rates and brand resonance.In May 2008, Spot Runner raised USD 51.00 mn in Series C financing, which will support the development of new AI-driven products and the expansion into additional international markets. The company aims to leverage its latest funding to enhance its ContextPlanner™ platform and explore opportunities in new geographic regions, aligning its resources to meet growing demand in the advertising sector.

## Funding rounds

- Series C, May 6, 2008, $51M — Daily Mail and General Trust, Legg Mason Capital Management, Aglae Ventures, Grupo Televisa, S.A.B.
- Series C, Oct 30, 2006, $40M — Battery Ventures, Index Ventures, Allen & Company, Tudor Investment Corporation, WPP Plc, CBS Previdência, Capital Research and Management, Interpublic Group of Companies, Inc.
- Series A, Jan 11, 2006, $10M — Battery Ventures, Index Ventures, Comerica Bank

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A, Series C
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series C
- Comerica Bank — Series A
- Allen & Company — Series C
- Tudor Investment Corporation — Series C
- WPP Plc — Series C
- CBS Previdência — Series C
- Capital Research and Management — Series C
- Interpublic Group of Companies, Inc. — Series C
- Daily Mail and General Trust — Series C
- Legg Mason Capital Management — Series C
- Aglae Ventures (https://capitalatlas.ai/funds/aglae-ventures) — Series C
- Grupo Televisa, S.A.B. — Series C