# Sportsman Tracker

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sportsman-tracker

- Industry: Software
- Headquarters: Grand Rapids, US
- Website: www.sportsmantracker.com
- Total disclosed funding: $0.9M
- Latest round: Series A (Jan 30, 2015)
- Investors on record: 5

## About

Based in the US, Sportsman Tracker Inc. specializes in providing innovative hunting and fishing applications that enhance outdoor experiences for enthusiasts through tools like GPS maps, weather forecasts, and community engagement features.Founded in 2012 in Grand Rapids, US, Sportsman Tracker Inc. develops outdoor applications tailored for hunters and anglers. The company has undergone significant growth and was most recently acquired by Kalkomey Enterprises, LLC in September 2021. The current CEO and founder, Jeff Courter, has a strong background in outdoor technology ventures. Sportsman Tracker has successfully completed 6 deals up to date, raising a total of USD 2.100 mn through its most recent funding round, the SERIES B.Sportsman Tracker specializes in providing a comprehensive suite of hunting and fishing applications designed to enhance outdoor experiences for enthusiasts. Their flagship product, HuntWise™, functions as an all-in-one toolset for hunters, offering features such as GPS maps, weather forecasts, and community engagement tools that allow users to connect with fellow outdoor enthusiasts. The application aims to solve critical challenges faced by hunters, such as navigation, property management, and optimal hunting strategies based on environmental conditions. With a user base exceeding 2 million hunters, the platform serves diverse geographical markets across North America, focusing on both Western and Eastern hunting practices, catering to various specialties, including big game, fowl, and whitetail hunting.The revenue generation model for Sportsman Tracker is structured around subscriptions and partnerships, primarily targeting direct-to-consumer transactions. Users of the HuntWise™ app typically engage in monthly or annual subscription plans, which provide ongoing access to the platform's advanced features and community resources. Through this model, revenue is generated on a recurring basis, fostering long-term relationships with customers who are invested in enhancing their hunting experiences. The company also collaborates with various outdoor adventure partners, potentially allowing for additional revenue streams through joint promotions or bundled services. This strategic approach helps to solidify Sportsman Tracker's position in the market while enhancing the value proposition for its users.Looking ahead, Sportsman Tracker Inc. aims to expand its offerings with new products in the pipeline, enhancing the HuntWise™ application with additional features to improve user engagement. The company is also targeting an expansion into international markets, with plans to enter the European region by the end of 2023. The recent funding of USD 2.100 mn will be utilized to support the development of these new features and to facilitate marketing efforts in new regions, enabling broader access to their products.

## Funding rounds

- Series A, Jan 30, 2015, $0.9M — Huron River Ventures, Start Garden, Detroit Innovate, Karis Capital Partners, Muskegon Angels

## Investors

- Huron River Ventures (https://capitalatlas.ai/funds/huron-river-ventures) — Series A
- Start Garden — Series A
- Detroit Innovate — Series A
- Karis Capital Partners — Series A
- Muskegon Angels — Series A