# Sports IQ Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sports-iq-analytics

- Industry: Software
- Headquarters: Vancouver, Canada
- Website: www.sportsiq.ai
- Total disclosed funding: $7M
- Latest round: Seed (May 11, 2021)
- Investors on record: 4

## About

Founded in 2018 and based in Vancouver, British Columbia, Canada, operates as a sports betting technology firm that uses machine learning techniques to provide software solutions for the online sports gambling industry. In May 2024, DraftKings, Inc. acquired Sports IQ Analytics Inc. from Harlo Equity Partners, The Kraft Group, Velo Partners, and Inner Circle Ventures.

Sports IQ offers a range of products designed for both pre-match and live betting markets. Their technology includes proprietary pricing models that utilize machine learning to produce advanced odds across hundreds of betting markets. The company provides comprehensive coverage of major US sports leagues, including the NFL, NBA, MLB, and NHL, as well as NCAA, MLS, CFL, and WNBA. Key features include a proprietary trading console, flexible integration options through an API, and 24/7 customer support.

The company plans to use the May 2024 funding for its growth and expansion.

## Funding rounds

- Seed, May 11, 2021, $7M — Kraft Group, Velo Partners, Inner Circle Ventures, Harlo Equity Partners

## Investors

- Kraft Group — Seed
- Velo Partners (https://capitalatlas.ai/funds/velo-partners) — Seed
- Inner Circle Ventures — Seed
- Harlo Equity Partners (https://capitalatlas.ai/funds/harlo-equity-partners) — Seed