# SportPursuit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sportpursuit

- Industry: Internet
- Headquarters: London, UK
- Website: www.sportpursuit.com
- Total disclosed funding: $22M
- Latest round: Series C (Dec 16, 2014)
- Investors on record: 4

## About

SportPursuit Limited is a UK-based online retailer specializing in discounted sports and outdoor apparel, footwear, and equipment, catering to athletes and enthusiasts with a wide range of high-quality products.SportPursuit Limited, founded in 2011 and headquartered in London, UK, operates as a portfolio company of BD-Capital. The company focuses on providing discounted sports and outdoor gear and successfully merged with PrivateSportShop SAS in June 2022 to form Sportscape Group, enhancing its category and product coverage. The founders, Rhys Jones and Victoria Walton, established the company to address the needs of outdoor enthusiasts. The company has completed five funding deals, with the most recent being a Series C round in June 2022, raising GBP 8.500 mn from investors including Grafton Capital, Molten Ventures, and Scottish Equity Partners, bringing the total amount raised to GBP 8.500 mn and a current valuation of GBP 37.877 mn.SportPursuit specializes in offering a diverse range of high-quality sports and outdoor apparel, footwear, and equipment, catering specifically to athletes and outdoor enthusiasts. The company's main offerings include technical clothing for cycling, running gear, hiking equipment, and winter sports apparel, designed to enhance performance and comfort across various activities. Its target customer base includes both individual consumers seeking gear for personal use and retailers looking to stock high-quality outdoor apparel. The products are marketed primarily in the United Kingdom and are also available in select European markets.In the most recent financial year of 2021, SportPursuit reported a revenue of GBP 75.81 mn and an EBITDA of GBP 5.87 mn. The company generates revenue through direct-to-consumer sales, with an emphasis on exclusive sales events, offering premium brands at significant discounts, often up to 73% off retail prices.Following the merger with PrivateSportShop SAS, SportPursuit Limited aims to expand its product offerings and enhance its online eCommerce platform for sports and outdoor enthusiasts. The merger aims to create a comprehensive community for customers and leverage the complementary strengths of both companies. The recent funding will support these initiatives, enabling the launch of new products and expanding into additional markets across Europe.

## Funding rounds

- Series C, Dec 16, 2014, $13M — Molten Ventures, Scottish Equity Partners, Grafton Capital
- Series B, Oct 28, 2013, $5.8M — Molten Ventures, Silicon Valley Bank
- Series A, Mar 20, 2012, $2.4M — Molten Ventures

## Investors

- Molten Ventures (https://capitalatlas.ai/funds/molten-ventures) — Series A, Series B, Series C
- Silicon Valley Bank — Series B
- Scottish Equity Partners (https://capitalatlas.ai/funds/scottish-equity-partners) — Series C
- Grafton Capital (https://capitalatlas.ai/funds/grafton-capital) — Series C