# SpoonJoy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spoonjoy

- Industry: Food
- Headquarters: Bangalore, India
- Website: www.spoonjoy.com
- Total disclosed funding: $1M
- Latest round: Series A (Feb 18, 2015)
- Investors on record: 1

## About

SpoonJoy is a food delivery service that simplifies the process of ordering meals for customers, focusing on affordability and convenience in urban markets.SpoonJoy, founded in 2014 and headquartered in Bangalore, India, specializes in providing efficient food delivery services. The company was acquired by Grofers in October 2015. The founder, Ari Mendelow, has a background in launching innovative startups prior to SpoonJoy. The company has successfully completed a total of 3 deals, with its latest funding round being a Series A in which it raised INR 60.00 mn led by SAIF Partners, bringing the total amount raised to INR 60.00 mn and valuing the company at INR 224.752 mn.SpoonJoy offers a range of food delivery services designed to cater to the urban consumer's needs. Its core offerings include easy online meal ordering that provides customers with a variety of culinary options while ensuring efficient delivery times. The service is tailored to enhance customer experience, focusing on affordability and convenience. SpoonJoy primarily operates in Indian cities, targeting a diverse client base from individuals to small and medium-sized enterprises (SMEs).In 2023, SpoonJoy reported no revenue and no EBITDA. The revenue model is structured around meal delivery services, where clients pay per order, highlighting the flexibility and accessibility of their offerings.SpoonJoy plans to expand its product offerings to include subscription meal services and launch new features that enhance user experience in the coming year. Additionally, the company is targeting expansion into other metropolitan areas across India by the end of 2024. The recent funding from the Series A round will be utilized to support these new initiatives and bolster SpoonJoy's operational capabilities, ensuring the company remains competitive in a growing market.

## Funding rounds

- Series A, Feb 18, 2015, $1M — SAIF Partners

## Investors

- SAIF Partners (https://capitalatlas.ai/funds/saif-partners) — Series A