# Spoon Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spoon-media

- Industry: Internet
- Headquarters: New York, US
- Website: www.spoonuniversity.com
- Total disclosed funding: $2.7M
- Latest round: Seed (Jun 11, 2015)
- Investors on record: 10

## About

Spoon Media Inc. operates a digital media platform focused on culinary content for college students and young adults, delivering engaging food-related articles, recipes, and cooking tips to connect and inspire a younger audience.Founded in 2013 in New York, US, Spoon Media Inc. specializes in food-related content aimed at a younger demographic. The company has secured a total of USD 2.67 mn in funding, with its latest round being a Seed round led by Uncork Capital on May 3, 2017. Spoon Media has completed 5 investment deals, and it was acquired by Scripps Networks Interactive, Inc., although financial terms were not disclosed. The founders include Danielle Samelson, Jillian Elliott, Julia Oppenheim, Palden Lhamo, and Steven Baboun, who have contributed to its development and strategy.Spoon University primarily functions as a digital media platform dedicated to food-related content tailored for a younger audience, including college students and young adults. The platform offers a variety of services, including recipe sharing, cooking tips, food-related news, and lifestyle articles that cater to the unique culinary interests and challenges faced by its end users. By providing content that resonates with food enthusiasts, Spoon University aims to bridge the gap between culinary knowledge and the everyday food experiences of its audience. The platform serves customers across the United States, focusing on major metropolitan areas where college populations are concentrated, such as New York City, Los Angeles, and Chicago.Spoon University generates revenue through various business models, including partnerships with brands, sponsored content, and advertising. The platform engages in direct collaborations with food brands and related businesses, creating tailored content that features these sponsors in alignment with audience interests. Transactions typically involve agreements where brands pay for promotional placements within articles or social media posts. Additionally, the company may offer subscription-based services for premium content, enhancing user engagement and community loyalty, with revenue centered on collaborations with relevant companies in the culinary sector.Following the acquisition in May 2017, Spoon Media Inc. aims to leverage new resources to expand its reach and product offerings. The company is looking to introduce new features that enhance user interaction and is evaluating expansion into additional urban markets across the United States. Recent funding will be utilized to support these initiatives and to scale operations effectively, aiming to foster deeper connections within its community and enhance its digital presence.

## Funding rounds

- Seed, Jun 11, 2015, $2.7M — Uncork Capital, Lerer Hippeau Ventures, BoxGroup, Rugged Ventures, Math Venture Partners, Vayner/RSE, BBG Ventures, Project Mayhem Ventures, Kosinski Ventures
- Seed, Apr 1, 2015 — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed
- Lerer Hippeau Ventures — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Rugged Ventures — Seed
- Math Venture Partners (https://capitalatlas.ai/funds/math-venture-partners) — Seed
- Vayner/RSE (https://capitalatlas.ai/funds/vayner-rse) — Seed
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed
- Project Mayhem Ventures (https://capitalatlas.ai/funds/project-mayhem-ventures) — Seed
- Kosinski Ventures (https://capitalatlas.ai/funds/kosinski-ventures) — Seed