# Spontaneous Order

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spontaneous-order

- Industry: Retail
- Headquarters: Berlin, Germany
- Website: www.stilnest.com
- Total disclosed funding: $1M
- Latest round: Seed (Aug 7, 2014)
- Investors on record: 2

## About

Spontaneous Order GmbH is a Berlin-based company that specializes in the design and manufacture of ethically sourced fine jewelry, offering unique handcrafted pieces tailored to individual customer preferences.Founded in 2013 in Berlin, Germany, Spontaneous Order GmbH operates under the brand STILNEST, focusing on made-to-order jewelry. The company was founded by Michael Aigner and has raised a total of USD 1.00 mn, with its latest funding round being a Seed round completed on July 1, 2016. The latest round included investors such as K-Invest and VC Fonds Technologie Berlin, bringing the company’s current valuation to USD 3.59 mn.STILNEST specializes in the design and manufacture of ethically sourced fine jewelry, focusing on unique, handcrafted pieces that begin as ideas and are made to order. Their core product offerings include a range of jewelry categories, such as necklaces, earrings, rings, pendants, bracelets, and anklets, crafted from high-quality materials like 24K gold vermeil, 925 silver, and Fairtrade gold. The company aims to address the need for personalized and meaningful jewelry, providing customers with options for engravings, zodiac signs, and initials, thus catering to individual preferences and gifting purposes. STILNEST's customer base includes fashion-conscious consumers looking for responsible jewelry options, as well as gift buyers seeking unique, custom pieces, primarily marketed and sold in European countries, including Germany, France, and the United Kingdom.STILNEST generates revenue through a direct-to-consumer sales model, where customers place orders for custom-designed jewelry, leading to transactions that occur on a made-to-order basis. This approach ensures that each jewelry piece is tailored to the individual needs of the consumer, promoting customer loyalty and satisfaction. The pricing structure varies according to the materials used and the complexity of designs, with flagship products like engagement rings and personalized necklaces positioned at higher price points due to their bespoke nature. The company also engages in promotional strategies that encourage repeat purchases, such as discounts on bulk orders, and offers free shipping on orders exceeding a specified amount, enhancing the value proposition for customers making larger purchases.Spontaneous Order GmbH is aiming to expand its product line by designing new jewelry pieces that cater to emerging trends in the market, with several launches planned for late 2023. The company is also exploring opportunities to enter new geographic markets, specifically targeting expansion into the Netherlands and Scandinavia by mid-2024. Recent funding from the July 2016 round will be utilized to support these initiatives, particularly in enhancing production capabilities and marketing efforts to attract new customers.

## Funding rounds

- Seed, Aug 7, 2014, $1M — VC Fonds Technologie Berlin, K-Invest

## Investors

- VC Fonds Technologie Berlin — Seed
- K-Invest (https://capitalatlas.ai/funds/k-invest) — Seed